However, if I had to pay ten or fifteen dollars a month for online access, and if I were still paying the newsstand price for my beloved Sunday print edition, then my monthly Times bill would climb to thirty-five or thirty-nine dollars. I’d definitely have incentive to subscribe to home delivery if doing so gave me a steep discount for the Web.

Update, August 5: A PaidContent writer got his hands on a full copy of the Times reader survey; it can now be viewed and downloaded here.

Lauren Kirchner is a freelance writer covering digital security for CJR. Find her on Twitter at @lkirchner