News consumers: Salon’s Alex Pareene wrote today of the combined media entity, “This will now be the single largest SEO-gaming operation ever created.” Both AOL and the Huffington Post share the emphasis on click-happy headlines, which continue to clog up Google searches and make the original stuff harder to find. They also both emphasize speed over quality, aggregation over originality, and opinion over reporting. So perhaps this isn’t such an unlikely union, after all. And perhaps this won’t really change what online news readers are getting from what they’ve already got; they’ll just get it faster, and there will be even more of it.

Lauren Kirchner is a freelance writer covering digital security for CJR. Find her on Twitter at @lkirchner