We’re implementing a new technology called responsive design. It detects what size screen you have and so the presentation is customized for that size screen, the entire presentation adjusts. In fact, if you take a browser and you start to shrink the browser size you’ll watch it change. We don’t have to create an app for every different device, an app for the iPad, the iPhone, the android device, we can create one website and it will adapt and be the same experience no matter how you access it.
Will Boston.com and the Boston Globe be sharing any content?
Boston.com will have all of our seasonal and post-season sports coverage available. We will have most of our hyperlocal coverage, and we will have all the breaking news thorough the course of the day that’s produced by our newsroom. In addition, Boston.com editors will have the option of picking five stories from the Globe that they believe would be of most interest to Boston.com and that are most likely to drive traffic on Boston.com.
So now we put it out there for the ultimate test: does it work in the consumer market place? There are no guarantees in this business these days, and we shouldn’t expect them. So what we have to do is innovate and experiment and try new things, and that’s what we’re doing.
I was reading about the outing of the Whitey Bulger tipster, so while I have you here, I have to ask, why did you make the decision that you did? And were you expecting the criticism?
We knew this was a tricky decision and we spent a lot of time on it. We’ve had this tipster’s identity for months, and we’ve been sitting on it. We didn’t rush into publication. In fact we made two trips to Iceland to try and speak with her, we contacted her any number of times via email, and her husband as well. We talked to law enforcement to determine whether there were any safety issues that we should be concerned about. In doing our homework we knew that there would be people who would take issue with the decision that we made, but we made it because this has been a long-running issue in Boston—the credibility of the FBI, in particular. It’s a long and tortured case in Boston, whether the FBI has been corrupt and engaged in a cover-up. There were many people who believed that there was no tipster whatsoever, and the reason that the tipster had not been identified by the FBI was because there was no tipster. So in order to document that there was a tipster, and to address the question to whether the FBI was engaging in a cover-up, we felt that we had to identify the tipster.