We have a saying in the Valley that we live by, which is: iterate or die. So every week we’re producing something that’s better then the week before. This product is going to look a lot different in a year from now and we hope that it’s much bigger in a year from now. It’s just going to be a whole lot of work to get us to where we want to be. When we think about our ideal app it’s this national product that you can take anywhere. At some point we’re hoping that two versions of the same news article are sitting in the same location to provide a robust look at what’s happening. And then with Gigs, allowing the community to weigh in and say this is what I saw or let me show you what I know about this thing. So it is news, but it’s much larger then news. There’s all sorts of things that we can place on this map, and our goal is to produce a product that people find interesting and useful and to help them be better citizens. That’s just one of those things that we’re just going to push for until we either win or lose at this thing.

Alysia Santo is a former assistant editor at CJR.