“This is a place for moments they don’t care about,” says Huey. “Moments that are not newsworthy or don’t fit a publications particular angle on a story.” Huey says one of the challenges in getting journalists to use Cowbird is in “getting them to sit down and upload original content that hasn’t been sold yet. It’s hard to give it away for free.”
Sebastian Meyer, a photojournalist based in Iraq, whose work has appeared in many publications, including The New York Times and Time magazine, spoke similarly about the not-getting-paid problem, saying that this missing element makes it a “great way to share but not necessarily a publishing platform.” But, he says, “I don’t care deeply about the money thing.” He’s used Cowbird a couple of times to tell short reported stories that were too small to sell to a client.
Meyer says combining audio with photos provides a way to convey time; something he feels is missing from pictures alone. “I’ve been thinking a lot about the representation of time in photography,” says Meyer. “You need time to express fear, which is the major emotion of war,” and he thinks audio is a powerful way to add this element, even though most publications aren’t interested in buying small snippets of sound.
He refers to his Cowbird entry called “The Day the Bomb Dropped,” a photo of an explosion in Libya. The audio that accompanies the photo begins with silence, except for the thump of a heart beat. Then, the noise of an aircraft overwhelms your ears, followed by an explosion. “There is a moment where you realize a bomb is going to fall really close to you, and you don’t know whether you’re going to live or die,” says Meyer, “A photo alone doesn’t explain that tension.” In his story on Cowbird, he describes the situation like this:
The sound got louder and louder until something inside of me reacted. “That’s a lot louder than it should be.”
Suddenly I knew what was about to happen and realized that I might actually die. In the split second that followed, the only thought that came to me was that if I was killed, the bomb would be the last thing I ever heard.
And then, before I could think of anything else
And I was still alive.
“Hearing that audio with the photo helps show what the other guys who were there experienced as well. I’m translating my experience into their experience, and bringing that element to the photograph was important to me,” says Meyer. “It tells a simpler story of just that moment. It’s journalism on a different scale.”