In the end, the more interesting and important question may not be whether the publicity blitz lead to hype, but rather if it led to the kind of traction promoters expected. [Update, May 22: I wrote to soon. In retrospect, the most important question does, in fact, seem to be the extent to which publicity campaigns lead to overstatement and/or inhibit science journalists’ ability to be critical and do their work effectively.] While it is imperative to engage the “hard to reach” audiences that Nisbet writes about, stories get “big” because they have meat, not because they are accompanied by flashy advertising campaigns. Ida may be the most complete fossil primate ever, but at this point, scientists are still picking over the bones.
03:31 PM - May 19, 2009
“The Mediacene Age”
Ancient primate fossil inspires an unusual press blitz, but will it work?
Brick by brick - After years of shrinking ambition at The Washington Post, Jeff Bezos has the paper thinking global domination
Gawker’s so-far successful experiment in making office chats public - Are group chat rooms a waste of time or essential to running a modern newsroom?
A new course in video games journalism - As an art form grows up, can the critics keep pace?
On the NSA, a White House credibility problem - The AP report on the destruction of The Guardian’s hard drives is just the latest evidence that reporters can’t trust the Obama administration on spying claims
Long all-volunteer, Guernica Mag looks toward paying its contributors - The 10-year-old online mag hired its first full-time employee and is launching a second Kickstarter
Email blasts from CJR writers and editors
“Make yourself indispensable. Dispel any rumors, however quiet, that you are just there for a ‘quota’”
Nate Silver drills into the numbers
“A single page in a glossy magazine could be discounted by more than half its open rate and still get an effective CPM of about $70. Online display ad CPMs average under $3”
With the relaunch comes the archive
Greg Marx discusses democracy and news with Tom Rosenstiel of the American Press Institute
Who Owns What
A report from the Columbia University Graduate School of Journalism
Questions and exercises for journalism students.