In the end, the more interesting and important question may not be whether the publicity blitz lead to hype, but rather if it led to the kind of traction promoters expected. [Update, May 22: I wrote to soon. In retrospect, the most important question does, in fact, seem to be the extent to which publicity campaigns lead to overstatement and/or inhibit science journalists’ ability to be critical and do their work effectively.] While it is imperative to engage the “hard to reach” audiences that Nisbet writes about, stories get “big” because they have meat, not because they are accompanied by flashy advertising campaigns. Ida may be the most complete fossil primate ever, but at this point, scientists are still picking over the bones.
03:31 PM - May 19, 2009
“The Mediacene Age”
Ancient primate fossil inspires an unusual press blitz, but will it work?
The Tea Party is timeless - Richard Hofstadter’s Anti-Intellectualism In American Life reviewed
How misinformation goes viral: a Truthy story - Conservative media’s reaction to an Indiana University project shows how shoddy information can quickly become an online narrative
Do you know Elise Andrew? - The creator of the Facebook page “I fucking love science” is journalism’s first self-made brand
Goodbye and good luck to all of us - Dean Starkman on leaving CJR
When quitting goes viral - Thanks to social media, resignations get a global audience
Email blasts from CJR writers and editors
The British reporter-turned-editor has made good on her promises to bring politics to the magazine, win some very big-deal journalism awards, and secure the most interesting exclusive interviews
From Guatemala to New Haven, and still in limbo
The coverage of Ray Rice’s punch is not translating into offering information on domestic violence
The publication is going online-only
Greg Marx discusses democracy and news with Tom Rosenstiel of the American Press Institute
Who Owns What
A report from the Columbia University Graduate School of Journalism
Questions and exercises for journalism students.