In the end, the more interesting and important question may not be whether the publicity blitz lead to hype, but rather if it led to the kind of traction promoters expected. [Update, May 22: I wrote to soon. In retrospect, the most important question does, in fact, seem to be the extent to which publicity campaigns lead to overstatement and/or inhibit science journalists’ ability to be critical and do their work effectively.] While it is imperative to engage the “hard to reach” audiences that Nisbet writes about, stories get “big” because they have meat, not because they are accompanied by flashy advertising campaigns. Ida may be the most complete fossil primate ever, but at this point, scientists are still picking over the bones.
03:31 PM - May 19, 2009
“The Mediacene Age”
Ancient primate fossil inspires an unusual press blitz, but will it work?
Apple can’t hide from a 20-year-old reporter - The University of Michigan student gets behind the tech titan’s newest products
Al Jazeera America struggles to get off the margins - A quality-first strategy faces huge hurdles
Finding James Foley - This 2013 story takes a look at GlobalPost’s search for the photojournalist
Gannett cribs from Advance Publications playbook for struggling newspapers - Staff compete for fewer jobs; ‘readers become the assignment editor’
Cop corruption probe sparks newspaper feud - A spiked story is at the center of a bitter fight between Philadelphia’s two dailies
Email blasts from CJR writers and editors
“[E]xecutions, even for people who support capital punishment, and even when the criminals being put to death evoke little personal sympathy because of the nature of their crimes, take a toll on witnesses”
The company will possess log-in information and will be free to post any material to the account without journalists’ knowledge
“People who say reporters exploit people? You are right, we do. We parachute into people’s lives, sidle up, convince them that we care — and then disengage when the story is over. But that doesn’t mean we don’t connect, in a genuine way.”
“Lately, the restaurant has taken on the appearance of a battered frontier outpost”
Greg Marx discusses democracy and news with Tom Rosenstiel of the American Press Institute
Who Owns What
A report from the Columbia University Graduate School of Journalism
Questions and exercises for journalism students.