Musk also alleges that Broder drove around in circles for five minutes in a parking lot next to the Milford supercharger, unsuccessfully trying to kill the battery, and that he charged the battery for 47 minutes, rather than 58 minutes, as reported. Again, the reportorial discrepancies are concerning, but even the second of these details has no bearing on what happened afterward (whether Broder charged the car for 47 minutes or 58 minutes, the car told him that he had enough charge to get back, and then the charge dropped unexpectedly and precipitously).
The most damning charge that Musk makes is that Broder was driving faster than he reported right before he ran out of juice. Rather than “limping along at 45 mph,” the data log shows a stretch where he was driving just above 50 mph, followed by a stretch where he drove above 60 mph (even briefly exceeding 70 mph at times). That surely drained the car’s battery, but again, the main problem was that most of the depletion occurred spontaneously while the car was parked overnight in cold temperatures.
In his first response to Musk’s accusations, Broder conceded:
Virtually everyone says that I should have plugged in the car overnight in Connecticut, particularly given the cold temperature. But the test that Tesla offered was of the Supercharger, not of the Model S, which we already know is a much-praised car. This evaluation was intended to demonstrate its practicality as a “normal use,” no-compromise car, as Tesla markets it.
That seems fair, but it’ll be interesting to see what Broder has to say for himself in his second riposte.
[Update, February 14, 6:45 p.m.] As expected, Broder posted a point-by-point rebuttal of all of Musk’s charges on Thursday evening, and his explanations are, for the most part, eminently reasonable. Where the reportorial discrepancies regarding his speed are concerned, he had this to say:
I drove normally (at the speed limit or with prevailing traffic) when I thought it was prudent to do so. I do recall setting the cruise control to about 54 m.p.h., as I wrote. The log shows the car traveling about 60 m.p.h. for a nearly 100-mile stretch on the New Jersey Turnpike. I cannot account for the discrepancy, nor for a later stretch in Connecticut where I recall driving about 45 m.p.h., but it may be the result of the car being delivered with 19-inch wheels and all-season tires, not the specified 21-inch wheels and summer tires. That just might have impacted the recorded speed, range, rate of battery depletion or any number of other parameters.
Broder also couldn’t explain the discrepancy between the 47-minute charge that Musk claimed and the 58-minute charge that he reported. This suggests that at worst Broder wasn’t taking notes carefully enough, but that doesn’t come close to justifying Musk’s allegations that his article was a “fake” and “a setup.” Oh, and about driving around in circles in Milford, Broder had this to say:
While Mr. Musk has accused me of doing this to drain the battery, I was in fact driving around the Milford service plaza on Interstate 95, in the dark, trying to find the unlighted and poorly marked Tesla Supercharger.
Who hasn’t been there? Following Broder’s post, Margaret Sullivan, the Times’s public editor, who’d written a inconclusive post about “conflicting assertions” earlier in the day, added this update on Thursday evening:
Mr. Broder’s detailed response to Mr. Musk’s accusations has been posted on the Wheels blog. I hope to post again Friday with some conclusions but for now, based on a day’s reporting, I will say this much: I reject Mr. Musk’s central contention that Mr. Broder’s Sunday piece was faked in order to sabotage the Model S or the electric-car industry.

You don't think manufacturers have to worry as well after Tesla got sandbagged on a previous program, after Michael Moore got sandbagged on his 'Sicko' CNN appearance, during all the times critics of the housing bubble and the Iraq war were abused in print and on the air?
Maybe it was a misunderstanding and harsh critiques from both sides were unnecessary, but there are reasons for the adversarial distrust, journalists are vulnerable to groupthink masked as objectivity and car makers are literally invested in the perception of their product. Journalists should be making objective logs of their journey and expect their subjects to do likewise
If conflict produces more transparent and independent records of journalist accounts for public consumption, great! Let the fur fly a little.
Characterizing one side's efforts as 'petty' seems a little 'circle the wagons'y to me.
#1 Posted by Thimbles, CJR on Sat 16 Feb 2013 at 11:13 AM