National Geographic will be the fourth home for Not Exactly Rocket Science, which followed the same track as The Loom, minus the Corante network.

“Personally, I think it’s marvelous to still see so much dynamism in the science blogosphere,” Yong said. “At SciAm, Bora Zivkovic is doing great work giving new people a chance to cut their teeth, Wired and The Guardian are going from strength to strength, places like National Geographic, Forbes, Slate, and Discover are recruiting established people and paying them well for their trouble… I haven’t even mentioned half of them—it’s a rich, thriving, and increasingly diverse ecosystem.”

National Geographic’s science editor, Jamie Shreeve, is overseeing Phenomena. “I’m really excited this is finally happening,” he said when asked about the project, adding that he couldn’t say more on the record because some of the details of the project are still being worked out.

As for Discover, it is no wonder that the magazine tapped Kloor, whose provocative environment and sustainability blog, Collide-a-Scape, has earned a devoted following in the four years since its launch.

“We’re happy to have Keith join us for a number of reasons,” Keefe said. “He’s had a long and positive relationship with Discover and other science media. We like the profile he’s established in the field, and we certainly like how he writes and thinks.”

In the science blogosphere, it’s game on, Keefe added: “Slate and National Geographic are obviously in the hunt, and so are we.”

 

Curtis Brainard is the editor of The Observatory, CJR's online critique of science and environment reporting. Follow him on Twitter @cbrainard.