Pepling said she doesn’t regret that her story is still online. She hopes someone doing research and thinking about buying from Allerca will find something like The Scientist’s exposé as well as her article. But she and others clearly took Brodie’s bait back in 2006.
Just last week, Allerca turned up in a Montana health news site’s report on the hypoallergenic pet market - which shows the website is still being found and uncritically cited, five years after the suspicious nature of the company was publicly uncovered.
Cute animals, cutting-edge science, online entrepreneurship - the story had everything. Except credibility.