“It may not be easy for SEJ or individual journalists or news organizations to monetize the intrinsic value of quality environmental reporting, and be rewarded for excellence in providing or supporting it,” Parke wrote in an e-mail, “but credible environmental journalism and lots of it will continue to be important to a great many constituencies. This “beat” is not going away. If anything it grows more important to more people and more communities every day. That’s not confirmed by this study, but it is implied.”

Curtis Brainard is the editor of The Observatory, CJR's online critique of science and environment reporting. Follow him on Twitter @cbrainard.