The incremental transformation is a smart media strategy, prolonging the effectiveness of Muller’s self-styled conversion narrative. But the press needs to stop treating him like St. Paul on the road to Damascus. Despite that fact that many stories called his research into question, reporters should wait for the larger scientific community to weigh in before they give Muller any more attention.

Curtis Brainard collaborated on this article. Eliott and Griffin are the directors of the Science Media Centres in Australia and New Zealand, respectively. Kelland is Reuters health and science correspondent for Europe, the Middle East and Africa.