By arguing that communications should be left to public information officers and not to scientists, Holland simplistically defines a complex issue in terms of conflict, pitting one group of researchers against the other. Reducing the argument to a question of “to frame or not to frame,” is not just simplistic, but also scientifically inaccurate. Perhaps worse, Holland reports on technical research articles without interviewing the researchers involved. Somewhat embarrassingly, he also fails to recognize that the two teams of researchers are long time collaborators, and that Scheufele and Brossard are colleagues in the same department. No doubt, if we were on the faculty at Ohio State, Holland the reporter would likely get a call from Holland the public information officer.

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Matt Nisbet, Dominique Brossard, Dietram Scheufele are professors. Nisbet is a professor in the School of Communication at American University. Brossard and Scheufele are professors in the Department of Life Sciences Communication at the University of Wisconsin-Madison.