Appropriately, Bly encouraged more debate on the matter, adding “How do companies who seek genuine dialogue with this community engage? We’ll open this challenge up to everyone on SB and beyond in the coming days so that we can all find the right solution.” The comments string following the post is already filling up with interesting suggestions and ideas worth taking a look at.]

Curtis Brainard is the editor of The Observatory, CJR's online critique of science and environment reporting. Follow him on Twitter @cbrainard.