But reporting failures won’t be easy, and journalists will need to take care in presenting such stories. In fact, a number of scientists are reluctant to even use the word failure. Joy Zedler, an ecologist who has surveyed the use of words like “success” and “failure” in ecological restoration studies, has argued for striking such terms from scientific vocabulary, believing that they misrepresent the scientific process. (In his editorial for Restoration Ecology, Hobbs also cautioned that success and failure are “relative terms.”) And Knight raises another concern: if journalists start reporting failures, it may strain the press’ relationship with the scientific community.There’s a chance that researchers might be less inclined to speak to reporters, especially if news articles that include failures are received poorly by news consumers, or even journalists themselves.
Case in point: in June, Nicholas Wade wrote a post at The New York Times’s Tierney Lab blog about a recent development in schizophrenia research. The news, that schizophrenia is actually caused by many random genes rather than a specific handful, is a large departure from the previous school of thought. Wade’s reaction to the research, however, was antithetical to the optimistic press releases that were sent to media outlets: “It seems to me the reports represent more of a historic defeat, a Pearl Harbor of schizophrenia research,” he wrote.
But is “defeat,” which implies failure, the right characterization? While the latest insights into the genomics of schizophrenia may mark the end of one line of thought and the beginning of a new one, that is progress, not regression. While Wade was correct to challenge the press releases’ claims that the new schizophrenia research amounted to a “breakthrough,” his disparaging article exemplifies the type of reaction that science journalists need to avoid when covering so-called failures.
“Science adds to its knowledge by confirming hypotheses through experiment, but it also adds to knowledge – learns – through finding out that hypotheses don’t work,” said David Bruggeman, contributor on Prometheus, a (now defunct) science policy blog. That’s a key point. Science is a process, and there’s no better way of conveying that to the public than by reporting all aspects of the field. We hope that Restoration Ecology’s “Set-backs and Surprises” is itself a successful experiment and that, with it, reporters will learn a bit more about the beat they cover and help readers understand that science is not black and white.

The first thing journalists can do in the name of improved scientific reporting is to challenge religious references -- all the "thank Gods," and "it's a miracles" that crop up in stories. This bias toward superstition hinders progress. That's my $0.02.
#1 Posted by Casey Clark, CJR on Tue 11 Aug 2009 at 12:42 PM
To sum up the statement made in the beginning:
"For journalists, some scientific flops are just too good to pass up."
What did the "bubble headed bleach blonde" love?
And thats my $0.02
Turn on the news, pick up a newspaper and its all........ "Dirty Laundry"!!!!!!
#2 Posted by Denny B, CJR on Wed 12 Aug 2009 at 01:01 AM
There's a slightly different take on the LHC's "failure to launch" that readers might consider. A stab at that approach is at the blog "On Research" at http://researchnews.osu.edu/blog/, for what it's worth.
#3 Posted by Earle Holland, CJR on Thu 13 Aug 2009 at 07:09 PM
Calling the Large Hadron Collider an "atom smasher" is a contra-indication of credibility for writing about the topic. Perhaps it's time for journalists to turn some attention to the shortcomings of their own profession.
On the other hand "[Wade's] disparaging article exemplifies the type of reaction that science journalists need to avoid when covering so-called failures" is very good advice.
#4 Posted by Charles Daney, CJR on Mon 31 Aug 2009 at 03:01 PM