In covering insurance, Koff added, it helps to think of your own experience. Most reporters have had experience navigating deductibles, coinsurance, and out-of-pocket costs. As the healthcare narrative shifts from a political horserace to an old-fashioned consumer story, putting yourself in the shoes of someone buying these new insurance products—and asking, what would you want to know?—will produce much better journalism.
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I am so glad I found this article. I am new to the health care industry and because of my job, I have garnered a good foundation of healthcare benefits knowledge. Hats off and ood job to you and Koff at the Cleveland Plain Dealer. I havee bookmarked this site to keep up on what you have to say.
#1 Posted by Marla , CJR on Sat 20 Jul 2013 at 05:31 PM