Two of Inc.’s profiles make important points about the inequities in the Affordable Care Act, which goes back to that challenge of trying to achieve universal coverage in a system run by private insurance companies. An Ohio parts manufacturer has provided health insurance as a way to attract talented workers. But the owner, Steven Elliott, worries that Obamacare gives an advantage to small garage shop competitors. His competitors employ fewer people, which means those workers can shop in the state exchanges and receive subsidies. Health insurance is “not really a differentiator any more,” Elliott says.

An Orlando employment agency that helps companies find technical staff also believes that health benefits are an important recruiting tool. About 100 employees get insurance from the company. But that insurance is not created equal. According to Inc., project-based consultants get a less-robust package than full-timers. That not only brings up fairness issues, but raises the knotty question about who can and cannot shop in an exchange when there’s employer coverage—a problem faced by Jeremy Devor, an engineering assistant in Salem, IL, whose insurance troubles we’ve been following for several years.

We’ve recommended this reportorial technique and are glad to see the Times doing a version of it. Following a local business or two through implementation of Obamacare might be a dandy way to cover the business angle in a digestible way.

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Trudy Lieberman is a fellow at the Center for Advancing Health and a longtime contributing editor to the Columbia Journalism Review. She is the lead writer for The Second Opinion, CJR’s healthcare desk, which is part of our United States Project on the coverage of politics and policy. Follow her on Twitter @Trudy_Lieberman.