George Solomon writes a weekly column for the sports page of the Washington Post, where he served as the assistant managing editor for sports from 1975 until 2003. This past summer he became the first-ever ombudsman for ESPN.
Felix Gillette: What are the major issues you’re currently grappling with as the ombudsman for ESPN?
George Solomon: What’s interesting about the job is that issues develop, literally, every day. They concern what commentators say, programming decisions, policy. The viewers of ESPN are very passionate and very vocal about how they feel about the network. And there are also so many of them. I hear about a lot of issues, and I try and deal with them and look into them. Then I write a monthly column.
FG: How’d you get this gig?
GS: I was approached last year by ESPN executives about whether I would be interested in such a position. Certainly I knew enough about the role of ombudsman being at the Washington Post full-time for 32 years, and having witnessed a number of really skilled, exceptional ombudsman at the Post — many of whom were not always very kind to me. So I knew the role of the ombudsman. I shared my views with the ESPN executives, told them how I thought the job should be structured. They then got back to me, and we agreed upon a deal.
FG: Over the past year, you’ve criticized ESPN on a number of issues and made various suggestions for improvement. How seriously does the ESPN brass take your advice?
GS: I think you would have to speak to them. It would be presumptuous on my part to say how they react to my column.
FG: A few months ago you wrote a column criticizing the celebrity-centric show ESPN Hollywood. ESPN recently cancelled the show. How much credit should you get for the show’s cancellation?
GS: Again, you’d have to talk to them. I didn’t call for the cancellation of the show. What I said was: Is this the kind of journalism that ESPN wants to do? And, if it is, could they do it better?
FG: Among Redskins fans it seems to be universally agreed upon that ESPN’s Len Pasquarelli hates the Redskins. In general, do you hear that sort of complaint a lot — fans complaining about bias on the part of certain reporters or on the part of the network against their team?
GS: What’s really interesting about the job is that fans believe that there are demons out there. Fans believe that many, many of the commentators and the writers for ESPN.com and the magazine have agendas against their particular teams. I look at these complaints. I think it’s the normal passion that viewers and readers bring to the table. I think when you offer criticisms or you’re not supportive, fans will react one way or the other.
FG: How many emails a day do you get?
GS: It’s actually quite remarkable. I have an assistant who helps me. It averages about a thousand a month.
FG: Does your assistant go through the emails and highlight the interesting ones for you?
GS: I also go through them myself. He puts a synopsis together of the most interesting subjects. He responds to as many as he can. I try [to] respond to people as well. If people are really upset about something, or if people are really very critical about something and I can see that they are very pained, I will personally respond.
FG: What percentage of those emails are completely crazy, ones that you can just throw out immediately?
GS: I look at each one seriously. I will say, I just got one today, it’s a petition to fire my friend Joe Theismann, signed by two thousand people in Longview, Texas. I don’t take that particularly seriously. But I was stunned by the number of people who attached their names to such a thing….There are 90 million people who watch ESPN. You’re going to get people who feel pro and con about every subject, every team, every commentator.