Years ago, Lone Star Beer was dubbed “The National Beer of Texas.” Smith’s former publication, Texas Monthly, earned the nickname of “The National Magazine of Texas.” No longer consumed with survival, the Tribune could become—by original design or not—what all the big papers hoped to be back in the 1990s, until the Internet came along: “The National News of Texas,” in part because no one else is poised to do it.

Well, we’ll see.

Holly Regan contributed research to this article.

Follow @USProjectCJR for more posts from this author and the rest of the United States Project team.


Richard Parker is CJR's Texas correspondent. A regular contributor to the Op-Ed section of The New York Times, his columns on national and international affairs are syndicated by McClatchy-Tribune. He has also twice been appointed the visiting professional in journalism at the University of Texas at Austin. Follow him on Twitter @Richard85Parker.