But at this point, more should be expected of a typical newsroom, even one working on deadline—especially when you know the theme in advance, and especially when a line of attack has been in the news for weeks. As The Atlantic’s Garance Franke-Ruta recently argued, factchecking is the responsibility of all news organizations, and one way to meet that challenge is with “basic, simple, brief factual boilerplate” deployed after every recitation of a political lie. And at the very least, an alert copy editor can provide a link online to previous reports and include a box in print summarizing highlights of a speech and offering counterpoints to claims.

When a campaign repeatedly makes a baseless claim, it becomes an old story for political junkies and for the reporters who cover the race. But we need to do a better job of serving our casual readers, and in ensuring the accuracy of what we report.

Tharon Giddens logged more than two decades in newspapers in Georgia and South Carolina as a writer and editor. He is now living on an alpaca farm east of Richmond, Virginia.