But while having a solid grassroots organization is valuable for getting supporters to the polls, Wilkinson correctly notes that there’s more than good coordination that goes into a voter’s choice.

“But in the end, it’s about the issues, and about the candidates themselves,” he writes.

Words to live by for Ohio reporters over the next six weeks, and the months that follow. They must find the time to sort through the candidates’ rhetoric and the ever-present ads that will soon blanket the state, and to provide the truth-telling coverage voters need.

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T.C. Brown covered government and politics in the Ohio Statehouse Bureau for The Plain Dealer of Cleveland for more than 17 years, and he has also written for other local, state and national publications. Brown is a founding partner in Webface, a social media communication company.