But using Twitter also allows for instant feedback, and even participation, from readers, Obradovich said. While tweeting what the candidates are saying during meetings with the Register’s editorial board, she’s had follow-up questions suggested by readers—and promptly posed them to the candidates.
And Obradovich remains optimistic that amidst a changing media landscape and with less access to candidates, local journalists can see past the horse race.
“If you look at the number of column inches over the last few weeks the Register’s devoted to issue coverage, it’s been significant,” she said. “That stuff’s not getting ignored.”