HuffPost has emerged as an influential news organization, and one that, despite its progressive leanings, is widely respected enough to co-host events at a Republican gathering. It’s done that by mixing traditional reporting with a flair for social media and the relentless pace of the digital age. But the site could bolster its credibility with some more old-fashioned approaches: a more careful handling of dicey material, and a clear correction, not simply an update, when it gets something wrong.

As we bear down on election day, bloggers will continue to speak their political minds. It’s up to media outlets—new and old alike—to keep audiences apprised of the full story.

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T.C. Brown covered government and politics in the Ohio Statehouse Bureau for The Plain Dealer of Cleveland for more than 17 years, and he has also written for other local, state and national publications. Brown is a founding partner in Webface, a social media communication company.