And on October 28th, the Associated Press’s Marc Levy took a detailed look at the “high-profile place” Smith has given coal in his campaign, an account that ran in southeastern Pennsylvania’s Lebanon Daily News, among other outlets.

Pennsylvanians have heard a lot about coal from campaign ads, particularly in the past week. Reporters, though, haven’t fully met the challenge of filling voters in on what the ads leave out.

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Ken Knelly served as metro editor at The Times-Tribune in Scranton and as senior editor for government and business at The State in Columbia, S.C. He owns Clearberries, a communications consulting and training firm, and works for a Christian college in Northeastern Pennsylvania.