Solid coverage of the air wars (Altmire vs. Critz and beyond) requires standard checks of the claims being peddled and, better still—and especially when outside advocacy groups enter the ad fray—an indication, where possible, of
who is paying for them. Journalists will be giving voters what they won’t get anywhere else.

Ken Knelly served as metro editor at The Times-Tribune in Scranton and as senior editor for government and business at The State in Columbia, S.C. He owns Clearberries, a communications consulting and training firm, and works for a Christian college in Northeastern Pennsylvania.