THREE DEGREES REMOVED: Welcome to the land where major campaign surrogates roam along with leading vice-presidential contenders like Rob Portman and Marco Rubio. The chairs of both parties—Reince Priebus and Debbie Wasserman Schultz—have Three Degrees Removed status. So do minor Cabinet officials (say, Secretary of Labor Hilda Solis) when they speak at political events on behalf of Obama’s reelection. Top Romney issue advisers (those who have personally briefed the candidate within the last month) are in this group as well. Add to the mix press secretaries brought on solely for the 2012 campaign (example: just-hired Romney foreign policy spokesman Richard Grenell) and each candidate’s top five fund-raising bundlers.
Maximum Permissible Duration: One week or one day after the offender is stricken from media’s list of veepstakes favorites.
FOUR DEGREES REMOVED: We have reached the point when suddenly we are dealing with a major population explosion. Anyone who gets nominated for president (let alone elected) has hundreds of intimates—or, to be more precise, hundreds of politically useful connections who believe they are intimates. In the old days, these insiders were rewarded with tokens like presidential cuff links and campaign tie clasps. Now they are honored with the designation of Four Degrees Removed. Falling into this category is every campaign official whose name or face the candidate recognizes along with second-tier surrogates who are handed campaign talking points before they go on daytime cable TV. Romney issue advisers who only communicate with the campaign by sending in memos are in this camp as well. On the money front, seven-digit donors to a super PAC supporting the candidate (yes, Bill Maher, we are talking about you) are Zone Four-ers as are major campaign bundlers.
Maximum Permissible Duration: One day or one hour after the candidate feigns ignorance of the offender’s existence. Since Hilary Rosen is an exemplar of someone Four Degrees Removed from Obama, we now have scientific evidence that the Mommy Wars lasted a week longer than could be journalistically justified.
FIVE DEGREES REMOVED: Flotsam and George Jetson time. These are the political types whose seats at the 2013 Inauguration will be halfway between the Capitol and the White House—junior campaign staffers and their counterparts at the national party committees. Also considered Five Degrees Removed from real power is anyone who appears on daytime cable TV with the onscreen logo of Democratic or Republican “strategist” yet has never worked on a campaign in the 21st century. Rounding out this distant-drummer grouping are think-tank issue mavens who send unsolicited memos to the campaigns and anyone who has ever hosted a fund-raiser for the candidate, dating back to Romney’s 1994 race against Ted Kennedy and Obama’s 2004 Senate election.
Maximum Permissible Duration: Sixty minutes or six cable TV commercial breaks.
SIX DEGREES REMOVED: The deputy Idaho state directors of both the Obama and Romney campaigns.
Maximum Permissible Duration: One tweet.

There is more to factor in than just the relation of the newsmaker to the candidate or newsmaker type. Topic or message have a significant impact. Certain topics are hot-button issues and cause more of a spark than others.
If we look at newsmaker type alone, we could say that Hilary Rosen's status as a newsmaker/4 degrees of separation from Obama means that her "Mommy Wars" crack on Ann Romney lasted longer than it should've. However, three important themes of Romney's campaign were touched upon in her comment: First, Mitt Romney has been struggling to capture the woman vote; second, he has been accused for leading the GOP "war on women"; and third, Romney has struggled to capture the hearts of many voters because he is portrayed as a wealthy out of touch billionaire. By examining both newsmaker type AND topic, we can get a more accurate understanding of the media coverage.
We have been exploring just these type of issues in our 4th Estate project @ http://www.4thestate.net
In fact, we did a post on the Hilary Rosen episode: http://bit.ly/I7TxaE
Our project is also delivering daily visualizations of the Election 2012 via twitter: @4thestatevoices
#1 Posted by 4th Estate Project, CJR on Thu 26 Apr 2012 at 11:57 AM
A sparkling analysis but unfair to cable channel newspeople, other journalists bloggers, etc. who must fill predetermined amounts of time and unlimited amounts of space but lack news organizations to help them fill either one. Some quantifiable leeway must be recognized for such fact as 1.opinion is cheaper than reporting, 2. opinions based on spoken or written foolishnesses are easier to report than those which require prior research.
#2 Posted by Herbert Gans, CJR on Fri 27 Apr 2012 at 03:07 PM