For reporters covering this “game,” it is important to help readers understand whether that “something” leads to more than just good PR—and whether there are lasting benefits for the state.
United States Project
11:03 AM - July 19, 2013
High Noon for film incentives
The states are trying to outgun each other to lure movie production—a chance for reporters to analyze the returns on these big investments
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Prof. Campbell --
Surprised to read so little about if -- or how much -- marketing exposure matters to the 4Corners states in their fiscal support of film activities. Perhaps those fine-print acknowledgments to the states involved, always at the tail end of the film credits, deserve slightly larger fonts. And perhaps I'm the only exile from the 4Corners who hankers after views of the high desert in her DVD films. From "Bad Day at Black Rock" to "Silverado", the list of haunting vistas grows ever longer.
#1 Posted by Bel Campbell, CJR on Fri 19 Jul 2013 at 06:35 PM