NEVADA — While President Obama works to win the minds of Hispanic voters in America, his pet pooch, Bo, may have already won their hearts. Or, at least, their momentary attention.
“Bo, the President’s dog, steals the show from reporter” read yesterday’s headline on the homepage of UnivisionNoticias.com, the online news service of Univision/Entravision, the Spanish-language broadcasting conglomerate with dozens of TV and radio stations from coast to coast.
As anchor Adriana Arevalo—from the Univision’s Las Vegas affiliate, KINC-TV—recorded a stand-up on Monday to accompany her report about her eight-minute, one-on-one interview with the president, Bo, the Obama’s Portuguese Water Dog, pranced playfully into Arevalo’s shot and across the South Lawn of “la Casa Blanca.” The clip of Bo, as Univision noted, quickly went “viral.”
Arevalo’s interview was one of a several back-to-back presidential one-on-ones hosted by the White House Monday. Other invited anchors hailed from vote-rich swing states including Florida, Ohio, Pennsylvania, Colorado, Texas and California. While such interviews are touted as “exclusives” by these stations, for the White House, they represent—as I wrote last month when another Las Vegas anchor was among a group of strategically selected local TV anchors invited to the White House—a chance for the president to reach a targeted audience with a chosen message.
Monday’s message? To “tout energy policy wins,” as USA Today’s headline had it—specifically, highlights of a White House energy progress report. And the Univision interview was clearly a way to reach the Latino voters could play a vital role in important swing states, Nevada included, this November. (Although, as Public Radio International reported from Las Vegas on Tuesday, getting Latinos energized—and, more importantly, registered—to vote continues to be a challenge.)
In Arevalo, the president was dealing with an intelligent, experienced journalist who has hosted the evening news on KINC-TV here in Las Vegas for several years. And Monday’s encounter wasn’t her first interview with Obama. In January 2008—on the same morning of the Nevada Democratic caucus—her station staged a real coup by getting live, back-to-back, in-studio and in-depth interviews with both Obama and his then-rival, Hillary Clinton.
Unfortunately, Monday’s report—aired on Univision stations nationwide—was heavy on the light stuff. Arevalo began with an account of Bo’s rambunctiousness before launching into a brief tour of the White House, with a poignant pause in the Red Room, redecorated by Jackie Kennedy during the administration of the nation’s only Roman Catholic president. The report concluded with, as Arevalo narrated, “images of the garden created by the First Lady, Michelle Obama.”
That itinerary might sound familiar. Back in November, when CJR’s Erika Fry looked at a previous set of local TV visits, she wrote that the schedule “brought to mind a class trip: filming privileges on the South Lawn a visit to the White House vegetable garden a much-remarked-upon meeting with Bo, the first pet.” It’s an itinerary designed to encourage light-leaning reports.
Arevalo’s complete report on KINC-TV ran less than four minutes, and, in between tours of the Red Room and the veggie garden, came two sound bites from her interview with the president, as well as sound bites from Secretary of Homeland Security Janet Napolitano, Secretary of Interior Ken Salazar (in Spanish) and Director of the Consumer Financial Protection Bureau Richard Cordray, the other administration officials made available Monday by the White House. (Arevalo’s full, eight-minute interview with Obama aired Tuesday on some of the network’s radio stations.)
In the broadcast segment, Obama had a chance to tout progress under his administration in broad terms, noting that increased fuel efficiency in automobiles is helping to reduce oil consumption.
He also, somewhat oddly, had an easy opportunity to take a swipe at his opposition—created when Arevalo asked Obama to assess how the likely GOP challenger, Mitt Romney, might stack up from a Hispanic perspective.