Way back in the distant mists of mid-2010, The Bay Citizen, a San Francisco experiment in nonprofit civic journalism, launched its website with grand ambitions and $5 million in support from private equity investor and reputed billionaire Warren Hellman.

At the start, money seemed to be no problem; Hellman’s support helped attract another $3 million-plus in donations from other San Francisco notables, including the family of Don Fisher, founder of the Gap clothing company. An SFGate.com blog post about The Bay Citizen’s May 2010 launch party captured a scene of fancy hors d’oeuvres, a packed media-world crowd, and buoyant ambition. (Hellman, a banjo-playing bluegrass aficionado, had written a song specifically for the event. Sample lyrics: “Bay Citizen, Bay Citizen, the future sure looks bright/It seems our modern news hub is a-comin’ into sight.”) To give an indication of the startup’s lofty goals, blogger Katie Baker quoted its website: “In this historic time of flux in the news industry, we have an unprecedented opportunity to pioneer new ways of creating, distributing and sustaining quality local news. We created The Bay Citizen for people like you who want a reliable source of ambitious, balanced journalism for the Bay Area.”

For more than a year, the Bay Citizen turned out a well-crafted mix of daily reportage and more in-depth work, including twice-weekly, two-page Bay Area reports that appeared in New York Times editions delivered to Bay Area subscribers. In the wake of Hellman’s death from complications related to treatment for leukemia, however, The Bay Citizen merged with the Center for Investigative Reporting in March 2012. The New York Times affiliation was dropped, and the focus turned to the kind of long-term investigative work for which CIR is nationally known.

Now, The Bay Citizen name is winking out—along with that of California Watch, CIR’s statewide investigative reporting unit, which CJR profiled in 2010. Robert Rosenthal, CIR’s executive director, announced on May 20 that those outlets will be subsumed under the Center for Investigative Reporting brand; the change goes into effect Wednesday.

CIR executives described the change as being driven by branding considerations and by a need to improve efficiency. Stories produced by all three imprints were syndicated to local, statewide, and national content partners, creating external and internal confusion, the executives said. Also, updating and promoting three websites was a drain on resources.

Mark Katches, CIR’s editorial director, says the decision to move all the center’s work under one brand won’t change a great deal about the journalism now being done. Since its merger with CIR, The Bay Citizen had moved away from daily coverage and toward the center’s longer-term investigative work, with a dramatic shift in that direction in January, he said. There weren’t any “cries of concern or upset” between then and the recent announcement that the Bay Citizen name was being retired, he said.

And the story mix will continue to be approximately the same, Katches said, with roughly a third of the stories originating in the Bay Area, another third starting elsewhere in California, and a third beginning outside the state. “We’re not abandoning the Bay Area,” added Rosenthal.

Tim Redmond, longtime editor of the San Francisco Bay Guardian, an alternative weekly, sees the situation differently. In an interview, he said that in its “heyday”—that is, in his view, before it was merged with CIR—The Bay Citizen was an important part of civic life, filling holes in serious coverage left by the downsizing of the San Francisco Chronicle and other area news organizations. Before his death, Hellman had been clear that The Bay Citizen aimed to fill that gap.

Redmond says he respects the work that CIR does, but shutting down The Bay Citizen “completely undermined” Hellman’s vision. “I feel like a daily newspaper has been shut down,” he said.

John Mecklin is the California and Nevada correspondent for the United States Project, CJR's politics and policy desk. He is the deputy editor of the Bulletin of the Atomic Scientists. Follow him on Twitter @meckdevil.