For Detroit’s alt-weekly, rising ambition and a few questionable decisions July 17, 2014 By Anna Clark Native ads can be OK–just be clear with readers, and please keep them off the cover!
Must-reads of the week April 4, 2014 By The Editors New Michael Lewis, sponsored Josh Marshall, over-sized David Hasselhoff
Native ads aren’t as clear as outlets think December 5, 2013 By Tracie Powell Consumers skip over labels, and even when they see them, many don’t understand what they mean
Roll Call goes native July 11, 2013 By Christopher Massie With Boeing-backed defense blog, Beltway outlet makes a foray into sponsored content
Business Insider goes native May 7, 2013 By Ryan Chittum All but erasing the line between editorial and marketing