Is UpWorthy moving closer to journalism? The hiring of Amy O'Leary suggests the site may soon produce original content January 6, 2015 By Alexis Sobel Fitts
How successful media startups manage growth December 2, 2014 By Erin Polgreen Legacy publications can learn a few things from Upworthy and Storyful
With launch of i100, viral sites continue to spread July 30, 2014 By Chris Ip As the BuzzFeed model proliferates, even legacy media like The Independent want a piece of the pie
Why you should pay attention to Upworthy measuring engagement in ‘attention minutes’ June 23, 2014 By Fiona Lowenstein It goes beyond the click
Must-reads of the week March 28, 2014 By The Editors Inside Upworthy, Nate Silver vs. Paul Krugman, State of the News Media 2014
Viral math February 3, 2014 By Felix Salmon Curiosity-gap headlines are a way of hacking real-world friendships for profit—one Facebook won’t long abide
Audit Notes: NYT TV, Blodget invests in a paywall, Downworthy January 31, 2014 By Ryan Chittum The Times can’t keep up with advertiser demand for video ads
