the audit

The New York Times Finally Cans Ben Stein

August 7, 2009

Gawker scoops that The New York Times has finally given its Sunday Business columnist Ben Stein the ol’ heave-ho, after an incredibly dumb ethical lapse last month.

Reuters’ Felix Salmon, a longtime Stein foe, was the first to point out that the actor/columnist/emcee/Nixon speechwriter/”Bueller… Bueller” guy had sold out to a company called freescore.com, appearing in TV ads promoting the morally dubious service.

Gawker quotes Times spokeswoman Catherine Mathis (who wouldn’t return my requests for comment a few weeks ago—thanks, Catherine! Have fun with your new job flacking those other hard-to-defend credit-rating firms) saying “Ben didn’t understand when he signed on with FreeScore that this might pose a potential conflict for him as a contributing columnist for the Times, because he hadn’t written about credit scores or this company. But, we decided that being a commercial spokesman for FreeScore while writing his column wouldn’t be appropriate.”

The Times clearly made the right call here, if it did take them a bit too long (at least three weeks) to pull the trigger.

First, it’s a point-blank breach of the Times‘s own code of conduct, not to mention common-sense journalism standards.

Second, Stein was shilling for a company that tricks consumers into paying money they don’t need to pay for a service they don’t need to have. The new credit-card bill regulates this stuff, requiring these companies to say that the only place to get a really free report is at AnnualCreditReport.com.

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Good riddance, Ben. Take a victory lap, Felix.

Now the question is: Who will get his plum Sunday business column in the NYT?

Ryan Chittum is a former Wall Street Journal reporter, and deputy editor of The Audit, CJR’s business section. If you see notable business journalism, give him a heads-up at rc2538@columbia.edu. Follow him on Twitter at @ryanchittum.