I don’t want to prejudge what they’re doing, but the likelihood is they will be looking at giving guidance on online prominence. I think the other area they are looking at is Twitter—journalistic content on Twitter, not stuff from journalists who tweet as anyone can tweet; but branded, designated Twitter accounts where newspapers are putting up content and links to content. Does that become a regulatory issue for the PCC? People do have an expectation that if something is tweeted to 100,000 people that turns out to be wrong … that should be dealt with on that Twitter account as well as in the paper.

Anything else you want to highlight for me?

We have this view of proactivity that when see people in the news who might need the PCC when they are the center of a major news story and may need the PCC, we contact them. We see if they need our help…

So if they’re being dragged through the mud, you will reach out?

If someone is subject to a lot of press attention—particularly in areas of grief or major incidents—we reach out and say, “You might not need us and everything may be fine, but if you do, here are our mobile phone numbers, and you can call someone twenty-four hours a day.”

That’s really on news stories we see developing. We’re trying to find ways to get more people to come to us. It’s really important because the more people we can get to use the PCC, the better the system works in the end.

Correction of the Week

“In a story Jan. 18 about changes at the Playboy television channel, The Associated Press reported erroneously about an upcoming show titled ‘Sex Dream Makeover.’ The show’s title is ‘Sextreme Makeover.’” - Associated Press

Craig Silverman is the editor of RegretTheError.com and the author of Regret The Error: How Media Mistakes Pollute the Press and Imperil Free Speech. He is also the editorial director of OpenFile.ca and a columnist for the Toronto Star.