The Washington Post yesterday announced its “America’s Next Great Pundit” contest, in which ten amateur columnists will compete for a tentative and poorly-paid thirteen-week slot on the Post’s op-ed page. The reality-TV-style contest is the latest in a string of curious editorial and promotional decisions by the Post. What’s next for the newspaper?
Newsroom Survivor: Ten reporters are set loose in the Post newsroom and tasked with sticking around for as long as possible without being laid off, reassigned, or forced to appear on an unfunny Web video segment. Watch as participants employ survival strategies such as hiding, marrying up, or impersonating Bob Woodward. The last reporter standing wins a thirteen-week contract and a full set of Kaplan LSAT prep books.
Who Wants to Marry Fred Hiatt?: Twelve readers compete for the heart and hand of oft-maligned editorial page editor Fred Hiatt. Contestants will engage in a series of editorially daring tasks—such as contradicting your own paper’s reporting, and letting dubious statements about global warming pass without comment—in order to ascertain which one most deserves the privilege of marrying Fred Hiatt for a period of thirteen weeks. Readers who were once or are currently married to Fred Hiatt are not eligible.
The Apprentices: Fifty civilians are given prestigious, unpaid Post internships and set to work producing a daily newspaper. Each week their tasks get more difficult as another round of salaried and experienced employees gets laid off or bought out. Watch the hilarity as the apprentices guilelessly quote press secretaries, insert themselves into stories, and report on events by watching them on television. There are no winners in this contest.
Impartial Idol: Wear your emotions on your sleeve? Then you wouldn’t fare well at Impartial Idol, in which ten Post reporters are sent to a series of exciting events and tasked with remaining as neutral as possible throughout. In the first episode, the reporters attend a raucous rock concert, and one of them is sent home for inadvertently tapping his toe to the beat, thus implying enjoyment of the music, thus suggesting biased reporting, thus destroying the Post’s credibility. (The challenge is won by the reporter who smartly refrains from attending the concert in the first place.) The ultimate winner will be laid off thirteen weeks later than the runners-up.
I Live in Georgetown, Get Me Out of Here!: For thirteen exciting weeks, ten top Post execs will leave their corner offices and live like entry-level reporters in a rickety Columbia Heights group house. Web visitors will watch as the execs struggle to produce multiple print pieces and blog posts per day while surviving on a ramen-and-pizza diet; sparks will fly when the rest of the housemates berate Marcus Brauchli for hogging the bathroom. All ends well as the executives go back to their townhouses, and the entry-level positions are eliminated for lack of resources.
The Next Top Bad Idea: Fifteen readers offer their suggestions for what should be the Post’s next terrible promotional idea. Each week, Post editors will test-drive the contestants’ horrible ideas—like “Weekend at Perry Bacon’s”, where readers compete to win a dream vacation at political reporter Perry Bacon’s one-bedroom apartment; or “Nothing But Garfield,” in which the Post’s reported articles are replaced by hundreds of Garfield comic strips. Each week, the idea that draws the most blogosphere scorn will be eliminated; the winner receives a thirteen-week stint as the Post’s publisher and a $500,000 grant from the Knight Foundation to further pursue their vision of how to save journalism.




Sure is fun to kick the big dog when he's down. Methinks this piece jumps the shark on the whole bash the WaPo meme...
Posted by Russ Walker on Wed 30 Sep 2009 at 12:13 PM
Methinks the WaPo has earned this bashing and more.
Posted by Hiram Walker on Wed 30 Sep 2009 at 12:31 PM
I think this is all wonderful. Just think: if the Warshington Post can have cheap amateurs provide all the copy for the paper every day, they will be able to save lots of money and maybe turn a profit, also they can can the copy editors (and can can dancers) because no body cares about spelling & grammer anymore and have lots of money for salons to which the public isn't invited because the public is mostly dummies & us journalists is way smarter than them.
Posted by Robin 'Roblimo' Miller on Wed 30 Sep 2009 at 12:59 PM
That would be spelling and grammar, no?
Posted by lorraine on Wed 30 Sep 2009 at 02:23 PM
I don't know. I've been trying to find a position for PunditMom as a newspaper op-ed columnist. I'm willing to take a shot that might get me a chance at a long-term gig.
Amateur? That doesn't mean you're a bad writer -- it only means you haven't found a paying gig yet.
http://www.punditmom.com
Posted by PunditMom/Joanne Bamberger on Wed 30 Sep 2009 at 03:24 PM
I wonder if songwriters worked themselves into a similar state when the soap companies held jingle contests. And perhaps I missed the uproar when NPR ran a similar contest recently.
But this is a clever promotion. It engages an (international) literate, news-oriented demographic. It encourages participants to consume WP content. It's FUN!
They almost certainly aren't going to launch any careers, but they are thinking creatively and willing to endure the clucking on CJR.
Posted by Mike Moran on Wed 30 Sep 2009 at 05:30 PM
Maybe the Post can just outsource all its reporting to India like that paper in California.
Posted by Stella Cadente on Wed 30 Sep 2009 at 10:27 PM
Check this one brilliant idea out:
http://wonkette.com/411368/washington-post-furry-gets-blown-in-back-alley
Posted by surlybastard on Wed 30 Sep 2009 at 10:34 PM
I was writing something up about this contest yesterday after I read the rules and realized I wasn't eligible because I live abroad. I wanted to spoof it too along the same lines as Justin (Donald Graham meet Donald Trump) but i kept thinking the contest wasn't a bad idea. After all, can the public's selection of the next great American pundit be any worse than Rush Limbaugh or Glen Beck?
Posted by Patrick Mattimore on Wed 30 Sep 2009 at 11:03 PM
Wait. This was a gag? It seemed like good, solid advice -- and a lot more sensible than much of what the Post has done lately.
Posted by Sean P. Carr on Thu 1 Oct 2009 at 11:58 AM
How about this for a contest?
Ten computer know-nothings redesign the WaPo's
current website...lengthening the ridiculously short pages, quickening the page loading, eliminating the annoying and onerous log-in...in short making it function...like the NYTimes.
Posted by Lex Wadelski on Thu 1 Oct 2009 at 01:23 PM
Surely you've gone too far in suggesting that a newspaper as feeble and intellectual bankrupt as what you mockingly call the "Washington Post" exists.
Posted by Todd Gitlin on Thu 1 Oct 2009 at 02:29 PM