Pretend, for a moment, that you are a loyal reader of the Flint Journal, a small daily northwest of Detroit. Now consider the following series of items, published in your newspaper since early March:
On Sunday, March 4, the Journal launches a special series, “SonRise & Fall,” on its front page, anchored by an 1,885-word story explaining how SonRise Homes Inc., founded just in 2003, “went from the largest builder based in Genesee County to a company in shambles.”
It was a company that “grew too much too fast,” then imploded in the fall of 2006. The company had four partners — Anthony Hanson and his father, William, and Jack Thomas and his father, Michael — but was led by the twentysomething sons. It was a “Christian-run company,” and its first, twenty-unit project was a success, leading it to expand to become “a one-stop builder that could do mortgages and title work.” Eventually, even a nonprofit SonRise Foundation was established. In late 2005 Anthony Hanson told the Journal his company built seventy-five to 100 homes that year, and aimed to build and sell 200 in 2006. According to the Journal it only ended up selling about eighty, but with its twenty-plus employees, SonRise “was spending and planning based on selling 200 homes”:
As other builders were scaling back due to the poor economy, SonRise was forging ahead and payments to its many subcontractors started to get further and further apart.
Then its major lumber supplier — Universal Forest Products Eastern Division — had enough and demanded all the money it was owed. SonRise didn’t have it.
In September 2006, “Universal filed about $815,000 in liens against SonRise properties,” and soon thereafter SonRise’s bank froze its line of credit, a flood of other liens were placed by subcontractors, and construction in SonRise’s seven development projects “came to an abrupt halt.”
A title insurance veteran was quoted calling SonRise’s owners “honest, decent honorable guys” who got in over their heads, and the story looked at the after-effects of SonRise’s collapse, including Michael Thomas’s apology and his effort to repay his company’s debt. Notably, three of SonRise’s partners could not be reached for comment, and Michael Thomas declined to comment on his attorney’s advice, but the Journal’s story seemed solid.
On Monday, March 5, a shorter front-page story zeroed in on some collateral damage from SonRise’s collapse, while another story reported that no criminal charges have been filed against SonRise. Again, the SonRise partners do not comment. Monday also brings a correction noting which high school Anthony Hanson actually attended.
On Tuesday’s front page Michael Thomas finally speaks, responding with some anger to the Journal’s series while telling how he and his partners have raised more than $1 million to pay off SonRise’s debts. After quoting Psalm 15:4, Thomas said, “We’re going to do everything in our power to pay them. I’m using my cash. My condo in Florida is for sale. My property up north is for sale. My boat is for sale. We’re selling everything we can sell.”
Thomas was “particularly upset” about the lead anecdote from Sunday’s big story (“My son knows how to caulk a bathtub. You made him look like a fool, and he had nothing to do with the money decisions of the company”), and said he resented implications that the company’s bank loans are missing. And those 500-plus liens? Well, they were filed because SonRise told its subcontractors to file them for their own protection, Thomas asserted, saying “it’s the right thing to do, and you paint us like thieves and criminals, for Christ’s sake.”
Some anger and quibbling, you, the reader thinks, but now Thomas has spoken, and the Journal’s series remains fundamentally sound.