How was the media’s performance at this week’s presidential press conference? With one or two exceptions, pretty good. In addition to all the expected (and important) questions about the debt ceiling debate, reporters pressed President Obama on same-sex marriage, the constitutionality of the War Powers Act, the NLRB’s complaint against Boeing, whether deficit talks hinder job creation efforts, even how the military should handle suspected terrorists captured in the field. And while Obama didn’t really make any news that he hadn’t planned to, the press did get some interesting answers—and some interesting non-answers—for its trouble.
One of the striking things about the questions, though, was just how wedded they were to topics that were already part of the news cycle. Even that unlikely query about protocols for captured terrorists, from Mark Landler of The New York Times, was prompted by testimony delivered in Congress this week. Against this backdrop, a question about a pressing but not especially “newsy” issue—like, say, wrongful home foreclosures, which Paul Kiel of ProPublica recently reported are still occurring—would have been truly unexpected.
This isn’t the least bit surprising. The president calls a press conference when he wants to communicate a message about a particular newsworthy subject, which is likely to dominate the event. (In Wednesday’s case, that message was: Blame the Republicans for this debt ceiling impasse.)
The risk in this arrangement, though, is that issues that aren’t deemed worthy of a press conference of their own—and that don’t, by virtue of circumstance, come up as a news peg just as one happens to be convened—simply do not get asked about. That hardly prevents reporters from covering those stories, of course. But it means that they are left off the agenda of a ritual that’s at the center of the relationship between our press and our government, which may mean opportunities for accountability and insight are missed.
To get a sense of how real this risk is, I took a look at the transcripts for press conferences throughout Obama’s presidency, which are available at the website of The American Presidency Project. (For Wednesday’s presser, not yet archived by the APP, I used the transcript from whitehouse.gov.) I omitted press conferences that did not take place on U.S. soil, as well as those in which Obama appeared alongside a foreign head of state or other top official, because the type of number of questions asked at those events tends to be different. That left sixteen press conferences—six in 2009, seven in 2010, and three so far this year. I collected all the questions asked by reporters at those events, and discarded Obama’s replies.
I then grouped the questions in five chronological sets and fed them into Wordle, the gimmicky-but-fun Web program that spits back “word clouds” in which more frequently occurring words appear in larger font. (The program eliminates many common English words; I deleted some other non-substantive words and phrases—“like,” “just,” “Thank you, Mr. President,” etc.—that appeared frequently.) This exercise is obviously extremely arbitrary and unscientific—but if taken with a fistful of salt it can also, I think, be illuminating.
Here’s the Wordle for the first three press conferences of Obama’s presidency, held between February and April 2009:

What stands out here is how little anything stands out. Part of that, no doubt, is because so early on, the media was still trying to get the new president on the record on a range of issues. Part of it is that there was not yet any gridlocked legislative debate consuming all the attention in Washington.
But part of it, too, is that at this stage Obama was making a conscious effort to involve niche media outlets. And reporters from those outlets asked questions that don’t normally get asked. On March 24, a reporter from Ebony asked about homelessness. On April 29, a reporter from BET asked about the black unemployment rate. These were opportunities for the president to signal his engagement with these issues to parts of his base, no doubt. But they were also refreshing deviations from the typical catechism of a White House press conference.
Here’s the Wordle for the second set of 2009 conferences, held between June and September.

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The press conference itself was pretty good, and the questions were largely substantive, as were the president's expansive (in most cases) responses.
That the press chose to go into a big tizzy about a 30-second clip fully 57 minutes 40 seconds (57:40) into a one-hour, seven minute press conference, to the exclusion of the actual meat of the thing, is a demonstration of the extent to which the press allows the GOP to drive their news judgment. What the hell do they need assignment editors for? Fire them all and save money! Just get your assignments from the GOP memos filling your inboxes. These reporters don't even have to think -- just copy and paste those GOP talking points they so carefully construct for you, sign your name, and hit "submit." Then go back to your inane twittering and cocktail parties.
Let's be real, this is how the political press operates these days. These people are utterly useless.
#1 Posted by James, CJR on Sat 2 Jul 2011 at 10:38 AM
I suppose the elephant in the room here is that everyone (the press, the President, the public) knows that the federal government can't do anything about education or housing, except screw it up. Why ask the question, when you already know the answer?
I have to applaud the use of the "word cloud" thing and the obviously time-consuming effort Greg put into this clever analysis. What he is proving (at least to some extent) is precisely what some of us have been saying forever - politics doesn't drive the news - instead, news drives politics.
I think it would be interesting to do the same thing with pressers from past administrations. It would also be interesting to check the word clouds from the page 1 headlines from the top five papers and look for correlation with the press conference word clouds.
You have the making a good book, here. Greg, if you are so inclined. People love graphics. Well done.
#2 Posted by padikiller, CJR on Sat 2 Jul 2011 at 11:07 AM