NPR CEO Vivian Schiller has resigned following the controversial release of a video showing an NPR fundraiser describing the Tea Party as racist and saying that the network would be better off without federal funding. Just Monday, Schiller had spoken publicly about the importance of federal funding to NPR.
The video, as you by now probably know, was the work of conservative videographer James O’Keefe from Project Veritas. O’Keefe’s latest Punk’d-like sting was to invite NPR Foundation Senior VP Ron Schiller (no relation to Vivian) and colleague Betsy Liley to lunch in Georgetown with two men, posing as members of a front group for the Muslim Brotherhood, who were ready to hand over $5 million to the public broadcaster. With a hidden camera watching on, the two fake (potential) funders goaded Ron Schiller into making a whole number of foolish statements (at least from a “things you can and can’t say in public” perspective): Tea Partiers were “seriously racist, racist people,” Juan Williams’s firing was a move of which NPR should be proud, liberals were more intellectual than conservatives, and NPR would be better off without federal funding.
Ron Schiller, who had already taken a job with the Aspen Institute and was to leave NPR in May, resigned officially Tuesday night. Vivian Schiller’s resignation was announced Wednesday morning. After some initial confusion about whether she had resigned voluntarily or was “ousted”—as NPR media reporter David Folkenflik had reported in a tweet—NPR Board Chairman David Edwards said in a press conference Wednesday morning that Schiller “offered to step aside if that was the board’s will and the board ultimately decided that was in the best interest of the organization.” An NPR spokesperson I contacted would not comment further on the specifics of the resignation but the presser in which it is discussed is here.
On the surface, it’s easy to see why Schiller was scapegoated. The stunning bungling of the Juan Williams controversy last year—and Williams’ subsequent crowing from his new full-time perch at Fox News—damaged NPR’s reputation as a balanced, fair, and non-partisan news outlet (whether that reputation was a fair assessment to begin with or not) and stirred a loud and angry move from the right to defund the broadcaster. By lopping off its own head today, NPR is essentially saying, “Look how fair we are” in an effort to preempt right wing attacks and further calls for government defunding.
But the network’s overreaction to this manufactured semi-scandal might end up doing it more harm than good. Ron Schiller was not a journalist, or a program executive, or someone who had anything at all to do with NPR’s editorial operations. He was a professional glad-hander tasked with wining and dining and nodding in agreement with rich people so that they would give him money. And Schiller was good at his job by all accounts—his team racked up $2.5 billion over four years in his time at the University of Chicago. Fundraisers generally have minimal influence over the editorial side,* and the uproar over Schiller’s comments smacks of willful ignorance of how fundraising works on the part of people who know exactly how fundraising works.
It’s also a willful ignorance of how basic human interactions work. Most folks, when stuck in a conversational setting with strangers—particularly powerful, check-dangling strangers with strong opinions—will choose the path of least conversational resistance. They’ll smile, and agree, and try to mirror their interlocutor’s feelings—in part because it is awkward to do otherwise, in part because doing otherwise might imperil their chances at bringing home a five million dollar check. If you’ve spent time as a human being, or even as a journalist, you know this. This is why the Buffalo Beast’s gotcha tape of Scott Walker didn’t really “prove” much else aside from the fact that Walker will be polite and agreeable when talking to a very rich and opinionated man who might one day stuff his pockets or contribute to future campaigns. And this is why, even though Ron Schiller said a bunch of stupid things about Tea Partiers and veered from the NPR line on government funding, his lunchtime comments don’t serve to invalidate the entire organization. There is no reason for intelligent people—at NPR and writing about them—to pretend otherwise, or to claim the kinds of things we say in transactional, often awkward social settings should be used as proof positive of institutional malevolence. Unless, of course, the goal is to gin up politically motivated outrage for a cause like defunding a public broadcaster.
It’s to NPR’s discredit that they took O’Keefe’s bait. Even the least cynical of scandal-watchers would struggle to believe that the NPR board is surprised by the sentiments Ron Schiller expressed. It’s not as if he came out in favor of infanticide, or expressed a lifelong admiration of Pol Pot. He offered the same lazy liberal nostrums common at Washington cocktail parties and presumably very familiar to NPR staffers at all levels. No, NPR was shocked only by the fact that these sentiments have been recorded for posterity and might negatively affect the way people think about the network.
But most people—and certainly those who’d care—already think NPR is liberal, and this ad hoc attempt to convince them otherwise will not convince them otherwise. Parting ways with Vivian Schiller is a dramatic face-saving exercise that has no chance of working. The congressmen who hate NPR and want it defunded into oblivion aren’t going to stop hating it. And NPR’s supporters are going to be merely more embarrassed about having to support an organization that seems all too ready to put its own neck in the guillotine whenever politically sensitive controversy sparks.
Whatever you might think of its individual employees, NPR is a legitimate, independent news organization that is consistently strong and tough in its reporting. Wouldn’t it have been better for them to embody those virtues in responding to O’Keefe’s latest piece of entrapment? Instead of “ousting” Vivian Schiller, they might have stood up for themselves and released a statement closer to the following: “Ron Schiller was a fundraiser who no longer works for us. He had nothing to do with our editorial decision making process. And, frankly, our editorial integrity speaks for itself. We’ve got reporters stationed all over the world, we’ve won all sorts of prizes, we’ve got an ombudsman who is committed to examining our editorial operations. If you think our reporting is tainted, or unreliable, that’s your opinion, and you’re free to express it. And to look for the evidence. But we will not be intimidated by the elaborate undercover hackwork of vindictive political point-scorers who are determined to see NPR fail.”
Poynter’s Steve Myers reports that when asked Wednesday morning if NPR was bowing to conservatives, Edwards responded that the broadcaster was not weakened by this move. But Edwards is wrong. Not only does this overreaction weaken NPR, it exposes them as an organization that is fundamentally weak—too concerned about its image to realize that “surrender” is not always the best option.
We don’t know what’s going on behind the scenes at NPR. Perhaps there was other discontentment with Schiller that led to her firing. Or perhaps the board is truly terrified of losing any funding from the government or elsewhere. But today’s decision has not helped NPR’s cause. That it has now twice demonstrated a propensity to overreact and cower suggests NPR is neither firmly right nor left nor firmly in the middle, but blowing with whichever breeze may come. And that makes it an easy target for the heavy winds currently sweeping in from the right.
*Note: this originally read “fundraisers generally have zero interaction with the editorial side,” which is obviously not completely true upon a little reflection.

I think you meant to link this to your "Buffalo Beast’s gotcha tape"
http://www.cjr.org/the_kicker/fake_david_koch_calls_real_sco.php
The story linked has no connection to the Kochs or Hunter.
And you're right, the fundraiser should be accountable for his comments, not the organization and not Vivian Schiller. NPR often has right wing conservative frames and voices on their programming.
But it doesn't attempt to lie to the audience like Fox and right wing talk radio. It also features a lot of science and global news which, I imagine, is why "NPR, partially funded by tax dollars, has long been a bane to the right" in the words of Bozwell hack, Dan Gainor.
http://www.cjr.org/the_kicker/vivian_schiller_resigns_from_n.php
#1 Posted by Thimbles, CJR on Wed 9 Mar 2011 at 08:42 PM
Man..,.
These CJR-types really, really, really don't like seeing their liberal buddies pay the price for biased stupidity.
When it's an undercover hit job on a conservative, CJR tells us that Gov. Walker "acknowledged" a "suggestion" of violence on the part of imposter.
While Mr. Schiller was merely "goaded" in sliming Tea Partiers as ignorant racists.
Conservatives are active villains... Liberals are passive victims.
#2 Posted by padikiller, CJR on Wed 9 Mar 2011 at 10:15 PM
A hit job that discredits Scott Hunter, governor of Wisconsin, discredits Hunter, not Wisconsin. A hit job that discredits Mr. Schiller discredits Mr. Schiller, not Ms. Schiller and not NPR.
And the guys doing the hit should be discredited for their past work. Anytime they've released a tape, everyone goes into initial shock and panic, only to find after investigation that these guys handed over edited video tape which made the footage appear worse than it was. The audio quality of the unseen "muslims" is suspect and the scenes are spliced to layer one bad phrasing on another.
And yet the wurlitzer spins every little sound bite into a shout.
#3 Posted by Thimbles, CJR on Wed 9 Mar 2011 at 10:50 PM
The guy "doing the hit" isn't doing anything other than documenting the two-faced nature of the left. The left just doesn't like being bust by a kid with a Handycam.
We've seen this kind of "hidden camera" stuff used in vain by the left... The Food Lion mess... The attempt to make NASCAR fans out to be racist xenophobes... And now the Walker tape. It doesn't get anywhere without cheating.
The problem is... There isn't any real systemic hypocrisy on the right... But there certainly is on the left.
Leftists preach tolerance and openmindedness in public for the money, but in private they let their intolerant true colors shine.
The right has the opposite problem mostly... Their public seem statements get them in trouble with the MSM. What you see is generally what you get.
#4 Posted by padikiller, CJR on Wed 9 Mar 2011 at 11:22 PM
Two thoughts; I've watched the video, and:
1. I agree that since Schiller is essentially an off-air "pimp" for NPR, and not a journalist or 'news reader' his comments and opinions are hardly indicators of journalistic bias.
2. I disagree that he was "goaded" into his remarks; if anything he seemed quite eager to get his thoughts into the conversation; the conversation came off to me as an almost bi-polar support of open opinions on the one hand, and a sense that Tea Party members didn't have a right to an opinion on the other.
The fact that the Board took the bait, and resigned Ms. Schiller is a strong indicator of how politicized NPR actually is; any "news organization" which is that concerned for "market" opinion cannot hold journalistic standards for objectivity.
#5 Posted by BK, CJR on Thu 10 Mar 2011 at 10:20 AM
Schiller wasn’t goaded into anything, he felt comfortable enough to let his real opinions on large parts of America shine through. It probably helped that the pranksters were waving millions of dollars in his face. There seems to be a pattern like this with NPR folks. I am reminded of Jeffrey Dvorkin’s analogy of Barack Obama’s inauguration to VE day and Nina Totenberg’s desire for Jesse Helms and his kids to get AIDS.
With all that said though, I think it was an overreaction to shit can Vivian Schiller. Unless, that is, O’Keefe has a tape with her on it as well and he has stated there is much more material to release.
#6 Posted by Mike H, CJR on Thu 10 Mar 2011 at 10:43 AM
I don't think is incident justified firing (Ms.) Schiller - but I'm with Mike in that I suspect that there is probably more afoot than we know.
It seems that there was already a great deal of tension between the Board and Ms. Schiller. If history is a guide, O'Keefe isn't bluffing about releasing his material.
#7 Posted by padikiller, CJR on Thu 10 Mar 2011 at 10:56 AM
NPR's firing of MS. Schiller was/is absurd.
Whatever MR. Schiller looks like, appears as,
seems to be in the video --his unrestrained
points of view have close to nothing to do
with the journalistic integrity of NPR. Honestly,
firing her makes NPR look utterly make-shift and
fundamentally reactionary.... The boards' move
was totally lame!
#8 Posted by jessica db doyle, CJR on Thu 10 Mar 2011 at 11:21 AM
The departure of Vivian Schiller at NPR is an opening to a more inclusive and progressive NPR. Tragically for all under her tenure NPR was a underdeveloped enterprise which ignored entire continents of color and serviced just the palate of the elite and the bandwidth of western thought and ethos.
As a Black activist from my porch the genius of Black America is unlimited and has many incarnations. NPR under Vivian Schiller's tenure never valued the genius of Black culture all to often we were ignored and marginalized. We are more than portrayals of despair and conflict. We are more than just sports, entertainment and civil rights. NPR in part because its corporate leaders never did capture our essence.
Now is the time to leverage this moment and champion the selection of a new CEO at NPR that will value inclusion and diversity not just in content but in the staffing of NPR. NPR can be a national asset but not without people of color in the mix......
#9 Posted by Greg Thrasher, CJR on Thu 10 Mar 2011 at 12:32 PM
So now NPR is too racist for a self-described black activist?
We seem to have come full circle!
Too, too ironic!
#10 Posted by padikiller, CJR on Thu 10 Mar 2011 at 12:39 PM
Ron Schiller told part of the truth in saying that the teabaggers are ignorant racists. The full truth is that they are loudmouthed blowhards and windbags in love with the sound of their own voices. That is the only principle the teabaggers stand for. No one should be fired for telling the truth like this.
"commander in chief" walker, on the other hand, proved himself to be controlled by and in the pay of forces other than the people who elected him. That should be grounds for impeachment. "commander in chief" walker was elected to represent the people of the state of Wisconsin. david koch is not a resident of the state of Wisconsin. "commander in chief" walker should not be working to enrich him or further his interests. That is a violation fo his oath of office and he should be impeached, arrested and sent to prison for his corruption.
#11 Posted by harry johnson, CJR on Thu 10 Mar 2011 at 12:59 PM
I agree with the assessment of what should have been NPR's response. But the notion that a fundraiser does not represent the editorial perspective of the organization iis besides the point. Professionals at an organization like NPR has to exhibit strong professional discipline. After all, they are "ambassadors" of the organization. Prospective donors often meander all over the map at meeting: it's the responsibility of the professional to keep the prospect focus. Pal-ing up to the prospect is inappropriate, and there's no way this could not have damaged NPR immensely.
#12 Posted by Michael Nutkiewicz, CJR on Thu 10 Mar 2011 at 02:11 PM
@padikiller,
Please refrain from inserting your words into my comments...I never posted that NPR was racist..Perhaps you feel that way insert your own words into your mouth ..Intellectual cowards that hide behind an alias will alays been discounted...
#13 Posted by Greg Thrasher, CJR on Thu 10 Mar 2011 at 02:37 PM
Ok Greg... I rephrase..
So now, according to a self-described Black activist, NPR undervalues, marginalizes and ignores Black culture (whatever that is supposed to be).
We seem to have come full circle!
Too, too ironic!
#14 Posted by padikiller, CJR on Thu 10 Mar 2011 at 03:12 PM
Furthermore, NPR e-mails show they refused the donation.
So .... this is a controversy why???
#15 Posted by Southern Beale, CJR on Thu 10 Mar 2011 at 08:36 PM
No one knows, Southern Beale, no one knows.....
Still, even the weird Tea Party guy and all of hjis factual errors cannot even come close to this whopper: "his real opinions on large parts of America." The Tea Party is not a "large part" of anything, except the same insane 27%ers who continued to support Bush no matter what.
#16 Posted by timb, CJR on Thu 10 Mar 2011 at 10:20 PM
LOL...
You guys keep on discounting and marginalizing the Tea Party...
How's that strategy been working out for you?
#17 Posted by padikiller, CJR on Thu 10 Mar 2011 at 10:45 PM
Thousands of miles away, I am intrigued at the vulnerability of stations and their fund raisers who would not like to first do their homework and question the source of the funds they are likely to get. If it were just a Muslim organization, it would be probably fine to fall into the trap like this but the stinger make it quite obvious from the beginning that they represent an "orthodox" Muslim organization - and most, if not all of them, have espoused causes that endanger America's security. Should they not have been on their guard from the word go?
#18 Posted by Man Ish, CJR on Fri 11 Mar 2011 at 01:12 AM
I'm always intrigued by comments like the ones by padikiller (not sure what that moniker means?) that intimate that "CJR-types" speak with a monolithic voice. What is a "CJR-type"? Might they be similar to a Fox news-type, or perhaps a Glen Beck-type?
There is too much of this ideological rock throwing going on, when in reality, NPR could and should do a better job broadening its coverage--that's a point I've been making for awhile. I thought Mr. Thrasher's point to be quite interesting. Since I'm not a person of color, I'm not attuned to his points, but having considered them and spent some ruminating on them, I think he is making a valid point. Thanks for broadening my awareness.
What I'd suggest to those like padikiller is that we need less reaction right now in our politics, journalism, and other arenas, and more broad, thoughtful dialogue, which in my opinion, is what CJR provides often, helping me consider issues from more than one perspective. For that I appreciate what CJR adds to American journalism.
#19 Posted by Jim Baumer, CJR on Fri 11 Mar 2011 at 08:13 AM
http://motherjones.com/media/2011/02/dan-rather-reports-mark-cuban-hd-net
Interesting article on Dan's postscript career and the billionaire funding it, Mar Cuban.
"DAN RATHER IS EBULLIENT, more so than usual, as we hurtle north from San Diego in a rented Chevy SUV. The former CBS News anchorman is recounting a story he'd reported in 2007 about problems with electronic voting machines. "We found out that these wonderful, electronic, technological marvels were manufactured in what amounted to a sweatshop in the Philippines—the Philippines, exclamation point!" he says, in that ascending tone so familiar to generations of Americans....
Rather and his crew tackle meaty, challenging stories (environmental degradation in Africa, banks that help Iran launder money), often devoting the full hour to a single topic—the show won an Emmy for cinematography in 2008 and another one last year for business reporting. Rather appears as enthusiastic about his work for this obscure outlet as any that he has done in his lengthy, storied career. "Dan Rather is living a dream today," says Joe Peyronnin, a former CBS News exec who worked with Rather for 14 years and served as president of Fox News during its launch. "He is doing what he wants, and he can cover any story."...
This independence comes at a price, however. During his 44 years with CBS News, Rather became perhaps the nation's best-known newsman, reaching 18 million viewers a night at his peak. HDNet is only available in about 20 million households—top 25 outlets like USA or the Discovery Channel boast more than 100 million. And since Cuban won't pay for Nielsen ratings, Rather has little idea how many people are watching. HDNet's mainstays are mixed martial arts, pro wrestling, a travel show hosted by women in bikinis, and Girls Gone Wild Presents: Search for the Hottest Girl in America."
If you get a chance, you should check out his work. In doing so, at least you'll learn things, unlike the empty titillation you get from watching O'keefe's gotcha-porn.
#20 Posted by Thimbles, CJR on Fri 11 Mar 2011 at 11:11 AM
@Thimbles
Just noted the link error—thanks for pointing out. Fixed now.
#21 Posted by Joel Meares, CJR on Fri 11 Mar 2011 at 11:30 AM
Great cartoon on the web this morning - guy before a microphone wearing an NPR T-shirt that says 'NPR - Education racist rubes for 40 years'. Probably the large number of irony-impaired NPR 'defenders' (who are doing more harm to NPR than good by confirming unflattering stereotypes of NPR's core audience), cocooned in their urban or campus fastness, will paste the cartoon on their refrigerators.
CJR should consider that one of the effects of Fox is to drive a conversation about what constitutes loaded, biased reporting. Same with O'Keefe. Fox and O'Keefe get the close scrutiny treatment. Jon Stewart calls for a 'study' of whether there is a liberal tilt at NPR. Ira Glass says he can't come up with 'metrics' (a buzz word of the moment) to measure such bias. But the ferocious criticism of Fox and O'Keefe has raised, rather than lowered, the scrutiny of NPR and the others in the mainstream media for the same sins - story choices that talk about what liberals want to talk about, frame them accordingly, and use a loaded vocabulary. Then they give both sides their voices.
There is one 'metric' that cannot be ignored. There is a low-intensity war going on between NPR and the Republican Party. Either NPR is forced to say, well, the Republicans are just dumber than the Democrats (re the cartoon above), or else NPR has to get over its huffy defensiveness and acknowledge that the staff is overwhelmingly left-leaning (something that Bob Garfield admitted over the weekend) and that it is possible that non-leftist listeners have picked up on that.
NPR recently did a piece on the 'threats' received by Frances Fox Piven after Glenn Beck attacked her writings. Do people on the Right side of out politics ever receive death threats? Of course they do. But you would never know it by listening to NPR. Same story with inflammatory signs and language at left-leaning rallies, etc. NPR could do it research project on how many times it has reported death threats by 'right' vs. 'left' callers. I can think of other 'metrics'. I like NPR, but I'd like to see the kind of tough reporting of the Left - including its financial backers among the liberal rich, from Hollywood to Martha's Vineyard - that it already brings to the Right. Even the NY Times, to its credit, did a story on liberal hypocrites who advocate 'green' measures for the other people, but oppose them in their own back yards. Maybe the hammering of the double standard is having some effect.
#22 Posted by Mark Richard, CJR on Mon 14 Mar 2011 at 12:46 PM
No matter which party has held the presidency or congressional majority, one bias has always pervaded major news-media: pro-govt bias. And that is the worst bias of all: it is the most detrimental to the individual's life, liberty, and prosperity, and freedom in general.
#23 Posted by Dan A., CJR on Mon 14 Mar 2011 at 01:14 PM
"defund NPR into oblivion"
[snort] We don't want NPR to die. By all means, continue serving the tight little audience of yuppies and urbanites. Look down your noses at those terribly xenophobic tea party protesters from all over the country and reassure yourselves that you wouldn't dream of being caught with one of THEM in public.
That's all well and good. But would you please stop expecting us to subsidize you with our tax dollars? If you want to insult half the country, fine. But stop expecting that half of the country to pay you for the privilege.
Oh, and Mr. Johnson's remarks amuse me greatly. Oh yes, of course the Tea Party is racist and xenophobic. I know this because NPR told me so. So when an NPR exec says that the Tea Party is racist and xenophobic, he's merely repeating what every right-thinking person just knows to be true.
Sometimes the closed loop in action is staggering to behold.
#24 Posted by Semper Why, CJR on Mon 14 Mar 2011 at 02:21 PM
As a practical matter, the biggest problem NPR faces is itself - it's news operation is boring. Snooze city. A general waste of time, energy and effort.
If you have 20 minutes to catch up the goings on in the world, NPR isn't the place to be.
You have two kinds of NPR stories - the "day late and a dollar short" leftist analysis of yesterday's news... Or the in-depth, long-winded, leftist examination of some trivial matter that some may find interesting, but that nobody actually cares about.
This is what government funding does to anything. This is how any organization that spends other people's money (instead of earning it) is fated to report the news.
I swear, NPR must have an "in-depth, mildly interesting, esoteric subject" budget and a standing committee of editors, dispatching the minions afield to interview horse farriers, surfboard waxers and carpet weavers.
The sooner the government gets out of the news production business... The better.
#25 Posted by padikiller, CJR on Mon 14 Mar 2011 at 04:02 PM
"NPR T-shirt that says 'NPR - Education racist rubes for 40 years'. Probably the large number of irony-impaired NPR 'defenders' (who are doing more harm to NPR than good by confirming unflattering stereotypes of NPR's core audience), cocooned in their urban or campus fastness, will paste the cartoon on their refrigerators."
My GOD am I ever sick of the "poor conservative, I'm being victimized" shtick.
Nobody is talking about the secret footage of a fox news employee calling NPR employees fricken nazis.
Oh wait, that wasn't secret, that was a candid public interview given to the daily beast. Oh wait, that wasn't an employee of fox news, that was freaking Roger Ailes.
http://www.thedailybeast.com/blogs-and-stories/2010-11-17/fox-news-chief-roger-ailes-blasts-national-public-radio-brass-as-nazis/
“They are, of course, Nazis. They have a kind of Nazi attitude. They are the left wing of Nazism. These guys don’t want any other point of view. They don’t even feel guilty using tax dollars to spout their propaganda. They are basically Air America with government funding to keep them alive.”
Wah Wah. I wanna a t-shirt and a sucker. Wah wah. Gobbels called me a nazi. Wah wah.
I wish libs got to act as persecuted as conservatives over trivial garbage, maybe then guys wouldn't be emailing death threats to Frances Ford Piven because "she caused the 2008 crisis with a 40 year old article in the nation. Progressives are evil communist nazis," people wouldn't be armed and dangerous - on a mission from Beck - to make swiss cheese out of the tides foundation, people wouldn't keep calling union members 'thugs' and presidents 'gangstas'.
Conservatives have become politically correct assholes while they're calling everyone they don't like socialist nazis and sticking gun sites on their districts. Aren't they special.
Sorry for not being sympathetic to your wounded feelings over the private musings of a non-journalist, on his way out, NPR executive. My lack of sensitivity must be hurting NPR's image amongst the more racist and violent demographics of the potential audience. Shame on me.
#26 Posted by Thimbles, CJR on Mon 14 Mar 2011 at 07:01 PM