They want to get your attention. They’ve published some good pieces and some awful things, which should have been much more tightly edited. It’s going for impact. But if you’re going to do a tough, nasty piece, you have to edit it very carefully, and you’ve got to have a great writer doing it.
Let’s return to something we touched on earlier. You’re at pains to separate yourself from such articulate Luddites as Lee Siegel, who insists that the Internet is destroying our humanity. But could you say a few words about the Web’s role as snark’s mightiest megaphone?
Lee’s book [Against the Machine: Being Human in the Age of the Electronic Mob] seemed to me excessively gloomy, an attempt to be eloquent about very small issues. Look, we’ve had a democratic revolution. Millions of people have gotten access to the presses, which were formerly controlled by the owners of the presses and their hirelings, like me. Suddenly, everybody can join. And that’s an incredible event in the history of democracy. But in the wake of any democratic revolution, you’re going to have an explosion of egotism and anger and pent-up rage. There’s an awful lot of that. You can ignore it, of course, unless you’re in a conversation about something that matters to you.
So where is this post-revolutionary hangover leading us?
I think our excitement over the Web should probably subside in another ten years. And we can already see that it’s really more useful if it’s tightly refereed. Everyone can speak, but there should be standards of common sense and civility. That’s a widespread feeling now: people have had enough of this annihilating crap, which seems to screw up so many conversations. I mean, just recently, Annette Insdorf did a piece about Holocaust movies on the Newsweek Web site, and within just a few exchanges, the comments fell into Holocaust denial and anti-Semitism. That was the end of that conversation.
The other thing, as I said before, is that everyone wants to be funny, because comics are culture heroes. So there’s a tendency to turn to snark as a way to make a character out of yourself, to create a kind of Internet doppelgänger. It’s anonymous writing, and you can cut yourself loose if anybody gets too close to you. But anonymity is a double-edged thing. It’s absolutely necessary for dissidents and whistleblowers. If you’re just attacking your neighbors or friends on campus without taking responsibility, it’s cowardly. And the fact that kids don’t see any moral issue there is kind of shocking.
In the book, you dwell on anonymity as a generational litmus test. You also note that for kids, “privacy doesn’t much register as a spiritual value and a sanctified space anymore.” Is this a reversible trend, or is privacy truly on the verge of extinction?
They want attention just like the rest of us. But they don’t realize that privacy is one of the great triumphs of bourgeois civilization: your own bedroom, your own diary, your own love affair. You have a sacred space in which you can say whatever you want, do whatever you want, but only for yourself, or for somebody you’re very close to. If you’re a seventeen-year-old posting the details of your love affair on a social networking site, you’re more or less joining the snark culture. It doesn’t induce empathy, it induces sarcasm.
Reviewing your book in New York magazine, Adam Sternbergh defends snark as “the angry heckler at the back of the room.”
And what use is the heckler at the back of the room? He’s not saying something very important or interesting. Sternbergh doesn’t want his pieces interrupted by angry hecklers, and neither does anybody else at New York magazine. There was a point-by-point refutation of that piece by Edward Champion, by the way, which was incredibly thorough.
A book about snark is bound to beget more snark.

If this book blog turns out to be as good as those at the TLS, it will be valuable. A real need is for blog entries that consider fiction and non-fiction as they reflect on each other and the news. For example, a review of "No Country For Old Men," "2666," and the LA Times coverage of Mexico's drug problems would be interesting, as would reviews of "Tree of Smoke" and "Legacy of Ashes" together. Many books slip through: We still do not have a great review of "Terror and Consent."
Reader comment in the Australian Literary Review online is very weak. The Paper Cuts blog is chaotic. The New Yorker has not been able to find an excellent formula for book blogs. If CJR attempted to change the nature of reviewing, with more depth in analysis, it could stimulate better reader comment.
#1 Posted by Clayton Burns, CJR on Thu 22 Jan 2009 at 03:29 PM
Hi Clayton Burns, and thanks for commenting. Your suggestion about tandem reviews of fiction and nonfiction titles is definitely worth a try--we'll start looking for a likely pair. For the moment, Page Views will probably be less bloggy than some of the other sites you mention. Which is to say that we'll be concentrating more on reviews, interviews, and reportage, and less on quick notations of literary events and the latest tempest in the publishing teapot. But we are eager to bring visitors into the conversation. Thanks again for breaking the ice.
#2 Posted by James Marcus, CJR on Thu 22 Jan 2009 at 05:25 PM
I didn't come from the traditional school of media, however, I am very interested in seeing what's said in this book. It feels that I'm probably the only person I know under 40 who thinks snark went from being an okay novelty to overboard.
#3 Posted by Jason Cliknkscales, CJR on Thu 22 Jan 2009 at 11:37 PM
I stopped and restarted typing my last name and messed up. Sad, I know, but I can't delete the previous comment.
I didn't come from the traditional school of media, however, I am very interested in seeing what's said in this book. It feels that I'm probably the only person I know under 40 who thinks snark went from being an okay novelty to overboard.
#4 Posted by Jason Clinkscales, CJR on Thu 22 Jan 2009 at 11:41 PM
Delightful news! Although Denby would probably argue that snark hasn't been a true novelty since the second century AD, when Juvenal produced his trash-talking hexameters. In any case, thanks for stopping by--and we'll see about deleting the previous comment.
#5 Posted by James Marcus, CJR on Fri 23 Jan 2009 at 08:29 AM
Denby is accurate on several points here, including the role of anonymity in facilitating snark and the deeper cultural impulse toward it as a reaction against dishonesty in the public sphere. John Knowles wrote that "sarcasm is the protest of the weak," and the popularity of the Daily Show, Gawker, etc. over the past decade has been a kind of mass refuge-taking from the abuses of the powerful in the sanctuary that the court jester's comedy provides.
To a point that's only healthy and natural; the problem becomes the poverty of ideas behind all the mockery. There's a reason the court jester never usurps the throne: he doesn't pose a serious threat to the reigning orthodoxy, and in fact is subtly dependent on it. And so the culture has been overrun by jesters (some great talents, many hacks) whose pose of rebellion masks their fundamental complacency. The solution isn't to encourage somber scolds--there's a happy medium to be found, since true wits are also great moral teachers beneath the brilliant surface--but to encourage genuine ideas.
Congratulations on the launch of Page Views, and we'd love for you to join the discussion at our (more "bloggy") arts and books blog, The Abbeville Manual of Style.
#6 Posted by Austin, CJR on Fri 23 Jan 2009 at 11:42 AM
A writer for The New Yorker attacking Tom Wolfe - what a surprise. I've reread Wolfe's tour de force on Leonard Bernstein's party for the Black Panthers, and it can only be interpreted as 'snarky' by a committed and uncritical upper-crust urban liberal. Denby does not acknowledge that Wolfe was going very much against the media grain in 1970 as well. Members of a self-consciously evolved cultural, urban upper class don't take it too kindly when the weapons of ridicule they employ are turned on them, which is understandible, and Denby doesn't see this. He should have learned from the way his colleague Alex Ross made himself look foolish by literally fabricating kooky scenarios surrounding Bernstein's weird party, in a recent New Yorker column.
#7 Posted by Mark Richard, CJR on Fri 23 Jan 2009 at 02:50 PM
Nice to hear from you, Mark. I think Denby would actually agree that in 1970, when he published that piece, Tom Wolfe was going against the media grain, puncturing liberal pieties, etc. (Not completely against the grain, since the New York Times joined Wolfe in ridiculing Bernstein's party.) His argument is that the piece has aged very badly--especially the bits where Wolfe ridicules civil-rights activists for their infra-dig, off-the-rack suits. Of course the spectacle of Leonard Bernstein trading jive talk with the Panthers is the stuff of comedy (as is Wolfe's own attempt to grapple with rap music in A Man In Full). But what I meant to ask was: which parts of Alex Ross's column do you think he fabricated? That wasn't clear to me.
#8 Posted by James Marcus, CJR on Mon 26 Jan 2009 at 03:45 PM
Good to find you at CJR, James. I enjoyed your interview with David Denby, whose appreciation piece on Norman Mailer some years ago in The New Yorker was the best anyone has done. (I wish I could find it now--any ideas?)
#9 Posted by Charles Smyth, CJR on Fri 30 Jan 2009 at 06:48 PM