Q: What is the advantage of Facebook’s Subscribe function for journalists?

A: Facebook’s Subscribe function allows you to share your public posts with a wider range of readers, beyond your circle of friends, and so-called friends, on Facebook. With each post, you can decide whether to make it public or not. This is an especially good option for journalists who are uncomfortable with Twitter. Another advantage is that once you are using Subscribe, if you unfriend someone, they continue to remain subscribed to you, thus getting your updates, but you don’t have to see their updates.

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Sree Sreenivasan the Chief Digital Officer of Columbia University.