Our latest experiment is a membership program called Slate Plus. Though we’re for-profit, it’s partly an NPR-style pitch: support the journalism you love. But it’s also like Amazon Prime: We’re thinking every day about what new benefits we can provide to our most loyal customers. The goal is to be thriving for another 18 years and beyond. The challenge is to think like a start-up while building an institution.

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Jacob Weisberg is chairman and editor in chief of The Slate Group and author of The Bush Tragedy. Follow him @jacobwe.