One ally in journalism’s struggle to deal with information overload, meanwhile, may be the digital machinery that brought it about in the first place. While digital archiving and data tagging cannot replace human interpretation and editorial judgment, they have an important role to play in helping us navigate the informational sea. As any news consumer knows, searching for or following a story can be frustrating on the Internet, where information is both pervasive and transient. In its study, the AP observed that young consumers struggled to find relevant in-depth news. So the wire service stepped up an effort begun in 2005 to tag all its articles, images, and videos according to a classification system of major news topics and important people, places, and things. These tags allow consumers, as well as news organizations and aggregators, to more effectively find and link to AP content. A number of other organizations, including The New York Times (check out the Times Topics tab on nytimes.com), The Washington Post, and CNN have similar projects under way, promising an opportunity to rapidly—and often automatically—provide consumers with a high level of detail, context, and graphical means of explanation.
The Web site for BBC News may be the best example of how journalistic organizations can deliver context in the digital environment. A news story about the Russia-Georgia crisis, for example, is displayed alongside a list of links to a map of the region, a country profile, an explanation of the crisis, a summary of Russian foreign policy, and related news articles and video footage. All online BBC News stories are presented in this manner, giving consumers multiple ways to learn about and understand an issue. While no American site is this comprehensive, a handful of major news outlets, from CNN to NPR to the National Journal, have used this approach in creating special election 2008 Web pages. By linking stories to one another and to background information and analysis, news organizations help news consumers find their way through a flood of information that without such mediation could be overwhelming and nearly meaningless.
Why Journalism Won’t Disappear
While it’s true that the Web allows the average individual to create and disseminate information without the help of a publishing house or a news organization, this does not mean journalism institutions are no longer relevant. “Oddly enough, information is one of the things that in the end needs brands almost more than anything else,” explains Paul Duguid. “It needs a recommendation, a seal of approval, something that says this is reliable or true or whatever. And so journalists, but also the institutions of journalism as one aspect of this, become very important.”
Moreover, the flood of news created by the production bias of the Internet could, in the end, point to a new role for journalistic institutions. “We’re expecting people who are not librarians, who are not knowledge engineers to do the work of knowledge engineers and librarians,” says Jonathan Spira, CEO and chief analyst for the business research firm Basex and an expert in information overload. In other words, most of us lack the skills—not to mention the time, attention, and motivation—to make sense of an unrelenting torrent of information. This is where journalists and news organizations come in. The fact that there is more information than there are people or time to consume it—the classic economy-of-attention problem—represents a financial opportunity for news organizations. “I think that the consumers, being subjects to this flood, need help, and they know it,” says Eli Noam. “And so therefore they want to have publications that will be selecting along the lines of quality and credibility in order to make their lives easier. For that, people will be willing to pay.” A challenge could become an opportunity.