Ironically, if out of desperation for advertising dollars, news organizations continue to chase eyeballs with snippets and sound bites, they will ultimately lose the war for consumer attention. Readers and viewers will go elsewhere, and so will advertisers. But if news organizations decide to rethink their role and give consumers the context and coherence they want and need in an age of overload, they may just achieve the financial stability they’ve been scrambling for, even as they recapture their public-service mission before it slips away.
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