Furthermore, the article leaves the internet out entirely. It leaves out social media, and it leaves out the impact of videos that are embedded in online stories. In just one example, on August 13, there was a lead story on the Pulitzer site about wealthy Chinese citizens seeking to buy land in Iceland for a variety of speculative reasons. The story is part project called “The Melting Arctic,” on the impact of global warming and other changes on countries in the Arctic Circle. The Pulitzer Center told me that over the last year it had over 1.3 million visitors and 2.2 million page views. After views from within the US, it was viewed most frequently by people in India, the Philippines, Pakistan, Turkey, the UK, Canada, Spain, Thailand, and Australia. Along with visitors to its website, there are a host of social media platforms that provide links and snippets—17,000 people on Facebook alone.

Impact journalism comes from people seeing your stuff. The people who animate these numbers are voting with their eyeballs. They could not care less whether the story has a car ad next to it or the reporter got some money from a 501(c)3 to pay for meals.

Bob Meyers
President, National Press Foundation
Washington, DC


We incorrectly credited the photo in the September/October On the Job, “Boomdocks.” Credit belongs to Ben Garvin.

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