This week the combined brunt of two hurricanes washed up on the glossy shores of American magazines, creating a torrent of coverage, complete with counterintuitive eddies, soggy historical analysis, and off-the-cuff poetry.
The cover of U.S. News & World Report, which jumped off the newsstands with a satellite image of a sinister white swirl sitting above a blue-and-green planet, nicely summed up recent American history: “Double Whammy.”
Inside, pictures of overturned cars sit near photos of broken down minivans alongside a shot of a hellacious-looking traffic jam. What does it all mean? “Hurricane watchers —and this year, who isn’t one? — like baseball fans, have a couple of things in common,” U.S. News noted. “They’re crazy for statistics and nuts about history.”
That goes double for magazine editors.
Time’s hurricane package, for instance, throws a bevy of statistics and historical analogies at two scary questions — “Are We Making Hurricanes Worse?” and “How Many More Mike Browns Are Out There?” Inside, a nice graphic package dubbed “A Vicious Cycle” (subscription required) lays out the basic science of hurricanes and argues that, yes, things are getting worse. “In Washington, successive administrations have ignored greenhouse warnings, piling up environmental debt the way we have been piling up fiscal debt,” writes Time. “The problem is, when it comes to the atmosphere, there’s no such thing as creative accounting.”
From environmental debt, Time moves on to political debt, and goes in search of Brownies. “The Bush Administration didn’t invent cronyism,” the piece notes. “[But] Bush has gone further than most presidents to put political stalwarts in some of the most important government jobs you’ve never heard of, and to give them genuine power over the bureaucracy.”
Of course, one newsweekly’s expose is another magazine’s poetic sea chantey (subscription required). Calvin Trillin, writing in The Nation, sees in Mike Brown not a crony, but a muse.
We weren’t impressed with FEMA when we came — Too set on fitting jobs to skills precisely. It’s loyalty we needed at the top. We thought a horse show judge would do quite nicely.
‘Cause government’s the problem, lads,
Americans would all do well to shun it.
Yes, government’s the problem, lads.
At least it is when we’re the ones who run it.
Fortune magazine, on the other hand, noticed the same governmental shortcomings, and was moved, not to poetry, but to praise. In a cover story entitled, “A Meditation on Risk: Hurricane Katrina brought out the worst in Washington and the best in business,” Fortune gives a chummy pat on the back to American corporate leaders who outperformed their counterparts in the public sector.
Particular kudos are given to Home Depot. “Other big businesses would tell similar stories,” notes Fortune. “They prepared well, they responded well — and they did so because Katrina was exactly the kind of event for which well-run corporations prepare themselves.”
According to Fortune, it all boils down to risk management. “Risk overwhelms the decision-making capabilities of our elected officials, who also have incentives to focus more on today than tomorrow,” notes the magazine. “Markets and corporations may be the greatest risk processors mankind has yet devised.”
Meaning … what, exactly? Apparently, according to Fortune, business leaders excel at managing risk because they have learned to use statistics. Whereas, presumably, politicians are still more interested in articles of faith than, say, articles on standard deviation. “In his history Against the Gods: The Remarkable Story of Risk, former money manager Peter Bernstein describes how until the 17th century, disaster and good fortune were attributed to the whims of the gods,” concludes Fortune. “Then, thanks to the work of a few pioneering scholars, ‘fate’ became statistics and probabilities.”