This should startle those of us in the media who routinely mention what women candidates are wearing (A pantsuit! A designer dress! Killer heels!) without a second thought. It turns out that writing about a woman candidate’s appearance is never neutral. And if it’s never neutral, then it’s never appropriate. We need to cover the uproar, of course, when the President makes a miscalculated remark. But the next time a woman is running for President—or any office—what we don’t have to do is mention her pantsuit, her hair, or her lipstick. Because how she’s dressed and how attractive she is has nothing to do with her competence or her views. And we shouldn’t sway voters, no matter how unintentionally, into thinking that they do.