Cheetham called the “sexualization” of women and girls in the media a “huge problem,” adding that the page-three feature is part of it. She wrote in an email:
When girls are raised, surrounded by images of pouting, waxed, oiled-up teenagers posing in thongs, and this is celebrated in the national press, why shouldn’t they grow up thinking that it’s desirable to behave in the same manner? It’s extremely hypocritical that The Sun published an article slamming the behaviour of Miley Cyrus (in an article that included the words ‘put it away ladies’) on the page that followed a full size colour photograph of an eighteen year old posing topless in a thong.
Cheetham said her organization has received thousands of letters from women who have told stories of being beaten or raped by men who have mentioned page-three girls as they were in the act. In another letter, a middle-school-aged girl said she dreaded walking down the school corridor because “boys regularly hold up page three and rate the girls’ breasts out of 10 as they walk past,” Cheetham added.
For now, No More Page 3 is targeting The Sun because it has the largest circulation in the UK and because it advertises itself as a family publication. But Cheetham said that the group intends to expand.
“After we win this campaign, we’ll turn our focus elsewhere,” she said.