Editor’s note: On March 1, 2012, the News Frontier Database was renamed “CJR’s Guide to Online News Startups.”
The News Frontier Database is a searchable, living, and ongoing documentation of digital news outlets across the country. Featuring originally reported profiles and extensive data sets on each outlet, the NFDB is a tool for those who study or pursue online journalism, a window into that world for the uninitiated, and, like any journalistic product, a means by which to shed light on an important topic. We plan to build the NFDB into the most comprehensive resource of its kind.
We’re launching with profiles of fifty prominent digital news sites. The makeup of this list is by no means comprehensive, but there’s ambitious journalism (and philanthropy, and capitalism) represented throughout, and we hope that each entry helps to give a clearer understanding of the outlet in question—but also, more broadly, a clearer picture of web journalism as a whole. Featured in this initial package are household names like Politico and The Huffington Post, but you’ll also encounter sites that are lesser known outside of niche markets—like IGN, the Internet’s definitive video game press; or Streetsblog, a journalism/advocacy hybrid covering transportation issues; or DoD Buzz, a one-man show reporting on the Pentagon. Though most of the sites included so far cater to a national audience, we’ve also profiled some better-established examples of regional operations, from NJ Spotlight to the Alaska Dispatch, MinnPost to voiceofsandiego.org.
The NFDB’s launch is just that—a beginning. Everything from our web design to the inclusion criteria (discussed in more detail below) is meant to create a product that is open ended, flexible, and constantly evolving—attributes that reflect today’s media landscape. We plan to continuously add to the database in the coming months. Though we’ll profile more national outlets, the bulk of the database will eventually be made up of the many local operations that continue to sprout up throughout the country.
For those ready to get started, you can find the NFDB’s homepage here, or browse an alphabetized list of every site currently included here. Web journalists impatient for their site to join the NFDB’s ranks can start that process here. For the hardcore user, criteria for sites to be included in the database are discussed below.
Thanks for visiting. We look forward to hearing what you think.
We’re glad to see journalism flowering online in many forms, but we’ve decided to limit the makeup of this database to news organizations that fit the following criteria. (We hope that a discussion of the rightness of this decision can take place in the comments section below.)
(1) Digital news sites included in the NFDB should be primarily devoted to original reporting and content production.
(2) With rare exceptions, the outlet should have at least one full-time employee.
(3) The digital news site should be something other than the web arm of a legacy media entity. (There’s no doubt that some of the most important online journalism is being produced by the websites of newspapers and other legacy media, but this database is devoted to a new kind of publication.)
(4) The digital news site should be making a serious effort to sustain its work financially, whether that be through advertising, grants, or other revenue sources. (The language and spirit of this last criterion borrow from the work of Michele McLellan.)
Project Manager: Michael Meyer
Web Development & Strategy: Dean Pajevic, Jennifer Braun, Michael Murphy
Contributors: Christopher Benz, David Downs, Sean Gandert, Kathy Gilsinan, Colin Fleming, Mike Madden, Brett Norman
Research Assistants: Alex Fekula, Dohini Patel, Justin Yang

A great resource for anyone interested in the future of the profession: Thanks for putting it together.
Hoping that as it grows, we'll be able to do multiple criteria searches (eg, all hyperlocal sites that employ x number of editorial staff) as well as visualize the information in tabular form. And more a long shot - getting data on budgets, traffic, CPMs, average staff salaries, all of that.
But it's great that this exists. I've posted on this on my blog: http://structureofnews.wordpress.com/2011/01/12/just-the-facts/
#1 Posted by Reg Chua on Wed 12 Jan 2011 at 12:38 AM
Hi Reg
First off, congratulations on being our first customer, so to speak. We really appreciate the feedback.
As to your question about more advanced search options, we're debugging that feature; should be ready soon. We're also looking at ways to include some charts, graphs, and a downloadable file of all NFDB data points so readers can do their own mash-ups.
As for your final question, I'd encourage you to consider the written profile and data set in tandem as you look at a given entry. Any information we were able to collect from our contact with a news outlet will have found a home in one of those two locations.
Thanks again for your interest.
#2 Posted by Michael Meyer on Wed 12 Jan 2011 at 01:26 PM
I'm too busy being a journalist for my own digital news site to submit things to databases. I will however say I hope you include citizen journalists, many of whom have been around longer than most of those you listed in this post.
#3 Posted by bicycemark on Thu 13 Jan 2011 at 10:15 AM
@bicycemark
I'm glad to hear you're busy doing citizen journalism. We're all for it, and plan to populate the database with many organizations that rely on people like you. I hope you'll reconsider taking a few minutes to fill out the survey, though, as we won't be able to make this project as diverse as we want it to be without help.
http://www.surveygizmo.com/s3/429251/cjr-nfdb
#4 Posted by Michael Meyer on Thu 13 Jan 2011 at 11:25 AM
GREAT IDEA.
IS SUBSCRIBING TO CJR A REQUIREMENT TO ACCESS?
#5 Posted by JOE OPPENHEIMER on Thu 13 Jan 2011 at 01:54 PM
Not a requirement at all. Although we certainly won't stop you if you do want to subscribe...
#6 Posted by Justin Peters on Thu 13 Jan 2011 at 02:14 PM
You might want to consider expanding the data base to include English-language online newspapers operating abroad, like our 10-year-old site.
http://www.amcostarica.com
#7 Posted by Jay Brodell on Thu 13 Jan 2011 at 02:59 PM
I am a journalist with almost two decades experience covering local and state issues. Five years ago, I left a regional daily newspaper to create a hyper-local news and information site focused on our small city, with additional information and coverage of some county news and activities. The site qualifies for criterias (2) two full-time, two part-time and various interns, (3) solely owned and operated by me and (4) we squeak by on a combination of paid advertising and voluntary subscriptions.
We have a full-time reporter who focuses on local spot news, schools and government coverage, plus an editor and news assistant who generate coverage of local businesses and non-profits.
Meeting criteria (1) however, appears to be almost impossible as we provide a comprehensive events calendar and specific pages devoted to local arts, business, entertainment, health, organizations, and philanthropy among others. The majority of that content is provided by the public information officers, etc. of the local government and non-profit entities.
Percentage wise, our self-generated "original content" is far-less than 50-percent of our site, yet we certainly do not aggregate the content of other sites.
Please consider amending item 1 " Digital news sites included in the NFDB should be primarily devoted to original reporting and content production" so hyper-local websites like mine, AmesNewsOnline.com, can be included in your database. Thank you.
#8 Posted by Lauris Olson on Thu 13 Jan 2011 at 03:56 PM
@Lauris Olson
I'm really glad you posted this. Rather than amending the criteria, how about I just say that they're open to interpretation. The criterion you mentioned certainly isn't meant to exclude sites like yours. If we took those percentages too literally, we'd be excluding a lot of important work.
I hope that you'll fill out this survey so that we can include you.
http://www.surveygizmo.com/s3/429251/cjr-nfdb
#9 Posted by Michael Meyer on Thu 13 Jan 2011 at 07:04 PM
@Jay
I'm certainly open to that idea.
Predictably, my short answer to every comment, concern, etc. is that this survey should be filled out. I believe it actually has curative powers. My lawyers won't allow me to say that explicitly, but you should definitely try it.
http://www.surveygizmo.com/s3/429251/cjr-nfdb
#10 Posted by Michael Meyer on Thu 13 Jan 2011 at 07:11 PM