A Credit to the Florida press for its reporting on the state’s agreement to buy nearly three hundred square miles of the Everglades from U.S. Sugar.
We first read about the plan in The New York Times and The Wall Street Journal. Despite our initial excitement about such a major conservation project, those pieces left us scratching our heads on several points.
Why would U.S. Sugar suddenly sell out and close shop? Why would the state pay more for the company than it seems to be worth? How much of the land will really be used for conservation, which is the stated purpose of the deal?
To follow these and other loose ends left by the two New York papers, we took a digital trip down to Florida for a look at local and regional coverage, and we came away knowing a lot more.
The St. Petersburg Times shed some light on why U.S. Sugar sold out, noting a 2006 federal court ruling that said one of its practices violated the Clean Water Act. Several months later, a state agency ended the practice. This hit U.S. Sugar hard, and, in the time-honored corporate response to regulation, the company’s lobbyists appealed to Crist:
‘I knew what they wanted and that our administration wasn’t excited about embracing any more,’ Crist said. So he figured that ‘maybe it was time to take a quantum leap forward.’
Crist said that when he first proposed buying everything U.S. Sugar owns, ‘originally there was some surprise’ among even his staff. ‘But the more people thought about it, they thought, why not?’
The South Florida Sun-Sentinel fills in more gaps by providing the point of view of Robert Coker, senior vice president of U.S. Sugar:
Coker said U.S. Sugar went to Gov. Charlie Crist with its list of usual concerns—higher farming costs, infrastructure, transportation, Lake Okeechobee and the federal lawsuit pending against it [click here for more on that]—and about seven months ago the governor brought up the idea of selling the whole company to the South Florida Water Management District.
So the environmental lawsuit wasn’t the only factor in U.S. Sugar’s taking the deal. That makes sense. The sale would have been a drastic response to one environmental ruling.
This raft of issues leads us to wonder how much U.S. Sugar is worth. Florida offered $1.75 billion, which comes to about $350 a share. That’s well above two previous offers of $293 a share that the company turned down, and much higher than the $180 to $204 its shares have traded for privately in recent times, reports the St. Pete Times, which also notes the company will get to operate for six years—and presumably earn money—before winding down operations.
Florida is acquiring everything from the business, even though all it really wants is the land. The St. Petersburg Times reports this quote:
‘They’re acquiring us lock, stock and barrel,’ said U.S. Sugar’s public relations director, Judy Sanchez. ‘It’s soup to nuts. That’s the only way we’d do the deal.’
That makes it sound like U.S. Sugar had the upper hand, or at least a pretty strong bargaining position. But that raises the question of CEO Robert Buker’s defense of the deal in The New York Times, in which
he said that the company had no choice but to sell because the state had the upper hand, and could have pushed them off the land with laws, rather than with $1.7 billion dollars.
So the state’s fine price is just charity and it’s buying an entire sugar operation, rather than just the land, for no reason at all? This makes no sense, and the NYT doesn’t question the assertion.
Not that the Florida pieces are perfect. They don’t always follow through on thoughts, but they do provide plenty of information and let readers draw their own conclusions.
For instance, trying to calculate the worth of U.S. Sugar—not an easy task—the St. Pete Times finds a government appraiser who thinks the price overvalues the land by more than double, but also quotes a conservation official who thinks the price may be a “bargain.” And so the piece ends with no real conclusion. But we’ll offer one.