No one equates story-length with quality. Let’s start with that concession.
But still. Story-length is hardly meaningless when you consider what it takes to explain complex problems, like say, the financial crisis, to the broader public. Or when you consider what it takes to lay out the evidence needed to properly support a story that makes explosive allegations against a powerful institution. It takes space.
Put another way, there’s a reason David Barstow’s landmark expose of bribery and high-level cover-ups at WalMart ran to more than 7,000 words.
So, all in all, it’s more than instructive to check in on longform newspaper writing, and the start of a new year isn’t a bad time to do it.
And it’s pretty to shocking to see what’s become of the time-honored form since the newspaper industry’s great unraveling started a decade ago.
The Los Angeles Times, for instance, published 256 stories longer than 2,000 words last year, compared to 1,776 in 2003—a drop of 86 percent, according to searches of the Factiva database. The Washington Post published 1,378 stories over 2,000 words last year, about half as many as 2003 when it published 2,755. The Wall Street Journal, which pioneered the longform narrative in American newspapers, published 35 percent fewer stories over 2,000 words last year from a decade ago, 468 from 721.
When it comes to stories longer than 3,000 words, the three papers showed even sharper declines. The WSJ’s total is down 70 percent to 25 stories, from 87 a decade ago, and the LA Times down fully 90 percent to 34 from 368.
The New York Times’s record was more mixed. It published 25 percent fewer stories over 2,000 words from a decade ago, but 32 percent more stories over 3,000 words.
A reporter at one of the papers surveyed suspected as much and compiled the data below, which I double-checked, using simple searches of the Factiva database that measured only word count within a given year. Of course, there are caveats. Many longer pieces are compilation-type articles, such as listings or capsule reviews. But since all papers run them, it seems fair to compare them apples to apples. The data source selected in each case was the main print newspaper alone, as opposed to subsidiary editions (e.g The Wall Street Journal Europe) or online-only material. So the data are not definitive. But the print search in Factiva is the fairest, cleanest comparison between papers.
Responses from the WSJ, LAT, and the Post are below the graphs. The Times’s Eileen Murphy simply notes, correctly, that the paper has been “fairly consistent” in the number of longer stories it publishes over the years.
So without further ado:
The number of stories longer than 2,000 words published in The New York Times, The Wall Street Journal, The Washington Post, and The Los Angeles Times, from 2003 to 2012:

And the same for stories over 3,000 words:

The reduction in longform comes, of course, in the context of a general industry decline. It’s important to note that the number of stories published overall is down at all the papers, with the exception of The Wall Street Journal, which actually published more stories in 2012 (40,070) than it did in 2003 (33,133). So here is a graphic of stories longer than 2,000 as a percentage of total stories at the four papers.

Here are the responses:

Interesting observation. Only question I have is whether there was any consideration given to the possibility that newspapers are splitting long issue stories up as part of a series? At many small, community papers that's how complex issues are usually handled — over the course of a several days, and as an avid online reader of the WaPo, I've noticed more series than I recall seeing when I lived close enough to have a print subscription back in the 1990s and early 2000s.
#1 Posted by Matt Whittle, CJR on Fri 18 Jan 2013 at 10:47 AM
I have often thought that long form could be what saves newspapers, that since they can't compete with the internet on "instant" news, reporters instead concentrate on the complex and FACT CHECKED, which is what they are trained to do and can excel at. The fact that newspapers have editors makes the published material that much more trustworthy. Whether on paper or online, newspapers should build on this. It is what separates them from the crowd. What would separate them from most magazines is concentrating on issues and hard news, culture but not celebrity.
#2 Posted by Kathye Fetsko Petrie, CJR on Fri 18 Jan 2013 at 12:38 PM
Unless you plot those charts against newshole, they're worthless.
With declining space in all of those papers since 2003, it's not a measure of ambition (as seems to be implied) as much as it is a measure of resources.
(side note: Many of those newsrooms shrank by as much as 50% in that time. It may be a personnel issue. It may prove the same point — reporters which were previously assigned to project teams and the like were dispersed back to beats to get the paper out — albeit in a more oblique fashion.)
#3 Posted by Steve Cavendish, CJR on Fri 18 Jan 2013 at 05:43 PM
Maybe the issue is the cost of newsprint - that caused a number of newspapers to shrink their page size a while back.
I hope what's disappeared are those awful touchy-feely story beginnings that were supposed to grab readers' attention: "Little Johnny Smith never expected that when he got home from school yesterday he'd find ..."
#4 Posted by airolg, CJR on Sat 19 Jan 2013 at 06:41 PM
As an avid long time reader of LA Times, I could have told you the same thing simply by how light my paper has become when I pick it off the lawn in the morning.
#5 Posted by Kurt Mansen, CJR on Mon 27 May 2013 at 02:04 PM