ADDING: To be clear on that last paragraph: I’m not endorsing Paul Farhi’s suggestion that newspapers abandon the Web en masse. But they have to strike a better balance between their profitable and unprofitable products, while trying to build non-advertising revenue from their Web sites.
And none of this matters if print ad declines don’t stop plunging by 20 percent to 30 percent a year.
* I used the word “subscribers” several times when I actually meant subscriptions and newsstand sales. I’ve corrected that in the copy.