There are discrepancies, and there is seven million vs. twenty-three million. But the Australian, though, accepts only one set of numbers, the one provided by the company itself, its owner, not the ones provided by a third party. Frankly, we’d even expect better from the Sunday Tasmanian.

None of this, of course, even comes near the larger point that The Wall Street Journal has taken a pretty dramatic turn toward the pedestrian in the year and a half Murdoch has owned the joint. He and Thomson are hollowing out the paper, making it less of the essential read it’s been for decades.

At least, we can safely say, it’s doing better than The Australian.

(h/t Chris Roush)

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Ryan Chittum is a former Wall Street Journal reporter, and deputy editor of The Audit, CJR's business section. If you see notable business journalism, give him a heads-up at Follow him on Twitter at @ryanchittum.