UPDATE: Thanks to Mathew Ingram for pointing out that the extra week in the fourth quarter affected Times’s fiscal year 2012 results too. That makes its numbers a bit less rosy. Without that extra week, the NYT says the paper’s revenue would have been up 1 percent, not 2.6 percent. Its circulation would have been up $76 million, not $90 million and ads would have been down $56 million, not $44 million.

This is all real money, but for comparison’s sake, it’s better to look at 52-week periods.

 

Ryan Chittum is a former Wall Street Journal reporter, and deputy editor of The Audit, CJR's business section. If you see notable business journalism, give him a heads-up at rc2538@columbia.edu.